Social Media

This comprehensive, part-time certificate program is designed to equip students with the tools and strategies needed to thrive in the ever-evolving digital landscape. Students delve into the intricacies of various social media platforms, learning how to leverage them effectively for personal branding, business growth and community engagement. From content creation and influencer marketing techniques to understanding algorithms and analytics, the required courses will cover all the essentials.

Humber Polytechnic’s experienced instructors guide students through practical exercises and real-world examples, providing a hands-on experience and insights into the latest trends and best practices. Learners will explore how to curate a dynamic brand voice using content strategy, construct effective social media plans tailored to a target audience, and implement advertising tactics using industry tools such as Google Ads to drive customer conversions.

This program is for aspiring social media strategists, entrepreneurs looking to harness the power of social media, or students looking to enhance their online presence.

Compulsory Courses 

• Social Media Marketing
• Social Media Content Strategy
• Social Media Analytics
• SEO and SEM

Each course runs for three hours a week over a ten week period.