Global Hospitality Business Development

This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.

You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high-demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.

Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning into real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.

As a student of this program, you have the opportunity to earn a Global Hospitality Business Development MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute Switzerland in Luzern. Once you have completed the Global Hospitality Business Development program at Seneca, you can apply to IMI for one term (11 weeks) to complete the MBA program and further progress within your management career in the industry.

What You’ll Learn

• Support business development by taking into account economic, political, social, global, and intercultural factors that influence the development of services, marketing strategies, customer retention, and sales programs.
• Use qualitative and quantitative metrics to recommend services marketing and sales strategies in a global context.
• Inform financial decision-making that complies with jurisdictional practices.