Global Hospitality Business Development

This eight-month graduate certificate program will help you discover the world of opportunity in the multibillion-dollar hospitality and tourism industry. As this sector is constantly innovating and growing, there is a greater need for globally-minded professionals with business management skills. This program will position you to be a sought-after professional in one of the most service-driven industries in the world.

You will learn key business development practices and be able to identify the opportunities and challenges of conducting business in today’s technology-based markets. Whether in traditional high demand areas or emerging markets, you will gain the knowledge and skills to succeed in a culturally diverse global environment, allowing you to work anywhere in the world.

Integrated fieldwork is an essential element of this program, providing a way to integrate classroom learning in real business situations and helping you build a network of contacts ahead of graduation. In this integrated fieldwork, you will benefit from completing real business projects in a professional setting. This component is critical to your success and a requirement to graduate.

As a student of this program, you have the opportunity to earn a Global Hospitality Business Development MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute Switzerland in Luzern. Once you have completed Global Hospitality Business Development program at Seneca, you can apply to IMI for one-term (11-week) to complete the MBA program and further progress within your management career in the industry.

What You’ll Learn

• Support business development by taking into account economic, political, social, global, and intercultural factors that influence the development of services, marketing strategies, customer retention, and sales programs.
• Use qualitative and quantitative metrics to recommend services marketing and sales strategies in a global context.
• Inform financial decision making that complies with jurisdictional practices.
• Recommend strategies to maintain efficient, safe, secure, accessible and healthy hospitality and tourism operations that reduce risk and comply with jurisdictional legislation and legal obligation.
• Support business development through the implementation of corporate sustainability, corporate social responsibility, and ethics principles.
• Evaluate existing business and marketing programs to generate recommendations for local and global initiatives that support the strategic alignment of the organization’s business plan.
• Use project management principles, tools, and techniques to define timelines and project deliverables for all members of cross-functional, intercultural, and multi-disciplinary teams.
• Support the development of a service delivery model and implementation plan to account for practices within global settings.
• Optimize negotiation frameworks to win support within various organizations across jurisdictions and cultural settings.
• Prepare verbal, written and digital materials for the procurement of local and global services and commodities.