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Next Cohort: Sep 8-May 8
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Duration
8 months
Tuition
$2,059
Commitment
Full-Time
Delivery
Classroom
Credential
Graduate Certificate
Year Founded
1967
Scholarships
yes
This eight-month graduate certificate program will give you the latest skills needed to succeed in business-to-business (B2B) sales roles in the culturally diverse environments of the global market. The skills-based program focuses on developing a technology-driven, post-pandemic salesforce, so that you will be ready to add value in a number of roles once you graduate.
In the first semester, you will learn about prospecting, modern sales technology, speaking with clients, the sales process and virtual selling. In the second semester, you will develop skills related to inside sales, technology and analytics, communication strategies and B2B marketing.
You will have the choice to study on campus or online. In addition, an optional work term will provide an opportunity to get experience with a company and build professional contacts ahead of your graduation.
What You’ll Learn
- Secure client commitment using the sales process of research, prospecting, client discovery, client conversation management, opportunity management and negotiation.
- Integrate technology and digital communication skills in alignment with best practices of the digital sales process.
- Develop proposals, reports and presentations to illustrate the benefits of a product or service based on the needs of an identified target market.
- Build a comprehensive corporate account management strategy that delivers both customer and organizational value.
- Develop and evaluate marketing strategies and tactics to align B2B sales and marketing to organizational goals.
- Conduct oneself professionally, following business ethics, corporate social responsibility and industry standards when completing business sales and projects.
- Develop a sales team and sales relationships in alignment with best practices of equity, diversity and inclusion.
Ready to get started?
Next Cohort: Sep 8-May 8
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (73)
I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. ...
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