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Next Cohort: Sep 8-May 8

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Duration

8 months

Tuition

$2,059

  ,

Sep 8-May 8

Plus 1 other start dates

Jan 4 - Sep 4 2027

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1967

Scholarships

yes

This eight-month graduate certificate program will give you the latest skills needed to succeed in business-to-business (B2B) sales roles in the culturally diverse environments of the global market. The skills-based program focuses on developing a technology-driven, post-pandemic salesforce, so that you will be ready to add value in a number of roles once you graduate.

In the first semester, you will learn about prospecting, modern sales technology, speaking with clients, the sales process and virtual selling. In the second semester, you will develop skills related to inside sales, technology and analytics, communication strategies and B2B marketing.

You will have the choice to study on campus or online. In addition, an optional work term will provide an opportunity to get experience with a company and build professional contacts ahead of your graduation.

What You’ll Learn

  • Secure client commitment using the sales process of research, prospecting, client discovery, client conversation management, opportunity management and negotiation.
  • Integrate technology and digital communication skills in alignment with best practices of the digital sales process.
  • Develop proposals, reports and presentations to illustrate the benefits of a product or service based on the needs of an identified target market.
  • Build a comprehensive corporate account management strategy that delivers both customer and organizational value.
  • Develop and evaluate marketing strategies and tactics to align B2B sales and marketing to organizational goals.
  • Conduct oneself professionally, following business ethics, corporate social responsibility and industry standards when completing business sales and projects.
  • Develop a sales team and sales relationships in alignment with best practices of equity, diversity and inclusion.

Ready to get started?

Next Cohort: Sep 8-May 8

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Student Reviews (73)

Write a Review

Seneca Polytechnic

Bad experience with Aviation program

Anonymous

Peterborough • September 9, 2025

Graduated From

Honours Bachelor of Aviation Technology

Overall:

1 out of 5

Instructors:

2 stars

Curriculum:

1 stars

Job Assistance:

1 stars

I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. ...

I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. I was not given chance to take TC exam and any other chance to stay in the program though some students have that chance. It was a shock to be removed from the program completely because of one test and without any previous warnings.
I do not recommend this program as you will waste your time and money. Only 30-40% gradute from this program and you will never know when you can be kicked out. Also you will need to move to Peterborough and rent. I lived only one month in the room but because of one year lease we need to pay for the whole year. It is very difficult to find sub-lease and college does not help.
I would recommend to take any flight school instead and not let this program to kill your passion to aviation. They do not value students who can fly.

Seneca Polytechnic

King Campus – Best Experience

Nicole Hanlon

Toronto • April 8, 2025

Graduated From

Workplace Safety & Prevention

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, s...

Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, stop thinking and start applying. This program delivers.

The instructors are experienced professionals who don’t just read off PowerPoint slides—they bring real-world scenarios into the classroom and challenge you to think critically about everything from ergonomics and industrial hygiene to risk management and current legislation. The curriculum strikes the perfect balance between academic rigor and hands-on learning. You won't just study safety—you'll start living it.

The King Campus itself? Beautiful. It’s hard to stress out when you’re surrounded by trails, lakes, and wildlife. The peaceful environment gives your brain the space it needs to absorb some very intense subject matter—because make no mistake, this is a challenging program. But it's also incredibly rewarding.

I came in with a passion for prevention and graduated with the tools, confidence, and certifications needed to make a real impact in the field. The networking opportunities, peer support, and access to industry resources were top-notch. I left feeling ready—not just to land a job, but to change the game in workplace safety.

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