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Duration

8 Months

Tuition

$2,389

  Toronto

Sep 2-May 2

Plus 1 other start dates

Jan 5 - Sep 5 2026

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1967

Scholarships

yes

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with students from Africa, Europe, India and other countries. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy.

What You’ll Learn

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.

Ready to get started?

Next Cohort: Sep 2-May 2

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Student Reviews (72)

Write a Review

Seneca Polytechnic

King Campus – Best Experience

Nicole Hanlon

Toronto • April 8, 2025

Graduated From

Workplace Safety & Prevention

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, s...

Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, stop thinking and start applying. This program delivers.

The instructors are experienced professionals who don’t just read off PowerPoint slides—they bring real-world scenarios into the classroom and challenge you to think critically about everything from ergonomics and industrial hygiene to risk management and current legislation. The curriculum strikes the perfect balance between academic rigor and hands-on learning. You won't just study safety—you'll start living it.

The King Campus itself? Beautiful. It’s hard to stress out when you’re surrounded by trails, lakes, and wildlife. The peaceful environment gives your brain the space it needs to absorb some very intense subject matter—because make no mistake, this is a challenging program. But it's also incredibly rewarding.

I came in with a passion for prevention and graduated with the tools, confidence, and certifications needed to make a real impact in the field. The networking opportunities, peer support, and access to industry resources were top-notch. I left feeling ready—not just to land a job, but to change the game in workplace safety.

Seneca Polytechnic

Best Experience of my Life

Bryn Turai

Toronto • April 6, 2025

Graduated From

Acting for Camera and Voice

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

The Acting for Camera and Voice program at Seneca was one of the best things I’ve done in my life. All of the professors are professional actors, are incredible at what they do, and are even more incredible at showing students that they are truly inv...

The Acting for Camera and Voice program at Seneca was one of the best things I’ve done in my life. All of the professors are professional actors, are incredible at what they do, and are even more incredible at showing students that they are truly invested in their futures and want them to succeed. The course offers training for a variety of different acting methods and tools including Theatre, Voiceover, Movement, Vocal training, Acting for Film and TV and many more lessons to enrich the minds and souls of any actor. I would highly recommend this program for anyone who wants to get into the acting world.

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