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Duration

8 Months

Tuition

$5,243

  Toronto

Jan 3-Sep 3

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1967

Scholarships

no

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with students from Africa, Europe, India and other countries. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy.

What You’ll Learn

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.

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Student Reviews (6)

Seneca College

not willing to accommodate

Colleen Grabowski

Toronto • May 25, 2022

Graduated From

Personal Support Worker

Overall:

1 out of 5

Instructors:

4 stars

Curriculum:

3 stars

Job Assistance:

1 stars

I am a full-time student who began the Social Service Worker program online during Covid. There was no warning that these classes would ever be in-person. IT WAS IMMEDIATELY DENIED when I asked for an academic allowance to avoid going in person due to ...

I am a full-time student who began the Social Service Worker program online during Covid. There was no warning that these classes would ever be in-person. IT WAS IMMEDIATELY DENIED when I asked for an academic allowance to avoid going in person due to working full-time and being a single parent. I was given a choice to do transfer credit with another institution (that they would not provide any course code information), fail the courses for not being there, and bring my daughter to class (which I will have to do). Absolutely ridiculous that no accommodation could be made, as I was not asking for anything that was not already in place for two years!! After speaking with a counsellor, academic advisors, and program managers and writing the PRESIDENT of Seneca, I was forced to go to Human Rights!! Do not suggest this school at all!!! And I am an alumnus of 3 other programs!! Save yourselves the aggravation and choose another school.

Seneca College

Go Anywhere Else

Anonymous

April 21, 2022

Graduated From

Game Art & Animation

Overall:

2 out of 5

Instructors:

1 stars

Curriculum:

2 stars

Job Assistance:

na

All teachers will tell you at the beginning of your courses that the best way to get a job is through recommendations from them. One teacher told us about all the students that burned him, or spoke up about him, and now "aren't working in the industry"...

All teachers will tell you at the beginning of your courses that the best way to get a job is through recommendations from them. One teacher told us about all the students that burned him, or spoke up about him, and now "aren't working in the industry".

So if you have any issues with any of the teachers, it almost guarantees silence if you want to work in this industry. Seneca course instructor reviews gave no space for comments about the teacher.

One teacher did not show up for 4.5 out of 14 classes, tells us to watch other classes he has taught, gives no guidance.

Many teachers do not respond to questions outside of class if you need help, messaging 3+ times with the same question.

A few teachers have encouraged stealing from other artists without explaining what that means. Which has led to some questionable behaviors from some students.

Understanding that this is a professional program and that comes with certain issues is ok. But it's also a school, and many teachers leave you to learn through linkedin learning, youtube tutorials, etc.

Spend your thousands somewhere else.

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