Product Manager

In Udacity’s Nanodegree, students will learn foundational skills that all product managers use in leading the development of software products, whether mobile apps, desktop apps, or web platforms for consumers or enterprises.

Students will learn how the most effective products start with a comprehensive market-based, insight-driven strategy. They will come to understand the role that product managers play during product development, with a focus on activities that happen early in the product development cycle. They will learn how to identify the right problems to solve through market research, target user definition, and market sizing. They will create a compelling vision and strategy that will set up the team to solve those problems.

This course introduces Product Development, with a focus on the role a Product Manager plays and key activities that occur during development, including the lifecycle of a code change, creating test plans, getting early feedback, effectively prioritizing issues, and running a go/no go launch meeting. Students will learn all about the launch process and the important partners a Product Manager will need to work with during this phase. They will create a plan, identify the launch risks and figure out how to minimize their impact on their launch. Students will collaborate with Marketing stakeholders to determine how to target their customers and develop a compelling message to increase engagement in their product. Product Managers work with Sales, Customer Support, and the other teams to prepare them to interface with their customers as the product is launched.

What You’ll Learn

• Product Strategy for Product Managers.
• Product Design.
• Product Development.
• Product Launch.