Ready to learn more?
Next Cohort: May 5-Jun 22
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Duration
8 weeks
Tuition
$549
Commitment
Part-Time
Delivery
Online
Year Founded
1966
Scholarships
yes
This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.
What You’ll Learn
- Define foundations of digital marketing and the principles of a successful online strategy.
- Compare and contrast traditional marketing channels with emerging digital channels.
- Identify digital marketing channels and tactics for different business models.
- Review the concepts of marketing and customer interaction in an online environment.
Ready to get started?
Next Cohort: May 5-Jun 22
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (8)
Thoroughly enjoyed studying MSc. Electrical Engineering here. It lasted 3.5 years. The program could take longer than expected as it is totally upto the Professor to decide as to when you are ready for thesis defence.
I have done two Masters degrees here, one completely by accident and am currently in a PhD. That one is intentional.
