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Next Cohort: May 20-May 20
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Duration
up to 3 years
Tuition
$2,333
Live Online
May 20-May 20
Commitment
Part-Time
Delivery
Live Online
Credential
Certificate
Year Founded
1974
Scholarships
no
The University of Toronto School of Continuing Studies Digital Marketing Certificate program is designed for professionals who are new to digital marketing as well as those seeking to deepen and update their expertise in a fast-growing, ever-evolving field. The program provides a comprehensive foundation in digital strategy and marketing management, exploring how successful digital ecosystems are built to drive brand growth, customer engagement, and measurable return on investment. Through a practical blend of lectures, readings, case studies, and hands-on assignments, learners develop a clear understanding of what defines an effective digital marketing presence and how digital channels support broader business objectives.
With focused instruction in search engine marketing and social media strategy, the certificate emphasizes real-world application and industry best practices. Participants learn how to plan and optimize organic and paid search campaigns, evaluate performance through analytics, manage budgets, and integrate online advertising into an overall digital strategy. The program also examines emerging social platforms, community management, ecommerce and ebusiness trends, and customer service excellence, preparing graduates to contribute in specialist, leadership, and management roles while applying the tools and insights used by industry leaders to achieve superior business results.
Admission Requirements
- Ontario Secondary School Diploma, or equivalent.
What You’ll Learn
- Build and manage an effective, results-driven digital marketing presence.
- Develop and execute integrated digital and social media strategies.
- Apply best practices in search engine marketing, including paid and organic search.
- Measure and optimize campaign performance using analytics and ROI metrics.
- Understand emerging digital trends, platforms, and ecommerce principles.
- Use industry-leading tools and techniques to drive engagement and business growth.
Ready to get started?
Next Cohort: May 20-May 20
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (15)
I took the foundations and accelerated courses over 1.5 years while working in an ad agency in downtown Toronto. The courses really helped me up my game as I managed work for a cross-functional team. The experience gave me the knowledge and tools to im...
This is a very introduvtory level course. Nothing is covered in depth. 90% of interview tedt question topics arent even touched or mentioned in the course. Would not recommend.
FAQ
Do I have to be a University of Toronto student or alumnus to apply for courses at the School of Continuing Studies?
No. All adults are welcome to apply for courses at the School regardless of prior academic background.
Can I apply the courses I take at the School of Continuing Studies for credit towards a degree program at the University of Toronto?
No. Courses taken at the School of Continuing Studies do not carry University of Toronto degree credit.
Will I gain admission to the University of Toronto if I take courses at the School of Continuing Studies?
No. Acceptance into the University of Toronto cannot be attained by completing courses at the School of Continuing Studies. You must apply for admission to degree programs, either through the Office of Admissions and Awards or through the School of Graduate Studies.
Do I have to register in a certificate before taking courses?
You do not have to register in a certificate before enrolling in courses that are requirements in the certificate program. When you have satisfied all certificate requirements in the prescribed time limit, you simply fill out the Certificate Request Form, send it to the School by email, fax or mail, and then wait for the certificate to be mailed to your preferred address. Although it is not necessary to register in a certificate before enrolling in courses, we do recommend that you notify us of your intention to pursue a certificate when you register for your first course. We will be able to track your progress and notify you of any updates or changes to the program.
Will the courses I take at the School of Continuing Studies affect my GPA at the University of Toronto?
All courses taken through the School of Continuing Studies are non-degree, non-credit. Final grades achieved for the School’s courses will not affect your GPA for degree studies at the University of Toronto.
I have a degree from another country. Can your institution do an evaluation of my degree?
Yes. The Comparative Education Service provides assessments of international academic qualifications and compares them to those offered in Canada, which helps employers to better understand our clients’ credentials. Please visit http://learn.utoronto.ca/ces.htm to print out an application and to review the document requirements.
Can I get a student visa if I study at the School of Continuing Studies?
Our full-time English as a Second Language Program is the only course or program offered by the School that may entitle you to qualify for a student visa. Check with the nearest Canadian visa office to make sure you have enough time to get the proper documents, if required. View the Citizenship and Immigration Canada website for more information.
