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Next Cohort: May 6-Jul 22
Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization’s branding, communications, products and services. If you need to improve your digital marketing management skills – which most marketing professionals, consultants and small business owners do – this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.
What You’ll Learn
- Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
- Use search engine fundamentals for organic and paid search traffic.
- Explore social media marketing, blogging and social networks.
- Reach audiences through content and email marketing.
- Understand web analytics and key performance metrics.
- Grasp the basics of website usability and content management.
Ready to get started?
Next Cohort: May 6-Jul 22
Student Reviews (5)
Management of enterprise analytics certificate
Bart KhatriToronto • March 14, 2019
Management of Enterprise Data Analytics
Great intro course
Julia MToronto • February 8, 2019
Foundations of Digital Strategy and Marketing Management
This course isn't enough to get you a job in digital marketing, but it was a really thorough introduction to the digital marketing field. It offered a strong mix of theory and practice and the instructor was truly excellent. Great place to build a port...
This course isn't enough to get you a job in digital marketing, but it was a really thorough introduction to the digital marketing field. It offered a strong mix of theory and practice and the instructor was truly excellent. Great place to build a portfolio and learn the basics.
Do I have to be a University of Toronto student or alumnus to apply for courses at the School of Continuing Studies?
No. All adults are welcome to apply for courses at the School regardless of prior academic background.
Can I apply the courses I take at the School of Continuing Studies for credit towards a degree program at the University of Toronto?
No. Courses taken at the School of Continuing Studies do not carry University of Toronto degree credit.
Will I gain admission to the University of Toronto if I take courses at the School of Continuing Studies?
No. Acceptance into the University of Toronto cannot be attained by completing courses at the School of Continuing Studies. You must apply for admission to degree programs, either through the Office of Admissions and Awards or through the School of Graduate Studies.
Do I have to register in a certificate before taking courses?
You do not have to register in a certificate before enrolling in courses that are requirements in the certificate program. When you have satisfied all certificate requirements in the prescribed time limit, you simply fill out the Certificate Request Form, send it to the School by email, fax or mail, and then wait for the certificate to be mailed to your preferred address. Although it is not necessary to register in a certificate before enrolling in courses, we do recommend that you notify us of your intention to pursue a certificate when you register for your first course. We will be able to track your progress and notify you of any updates or changes to the program.
Will the courses I take at the School of Continuing Studies affect my GPA at the University of Toronto?
All courses taken through the School of Continuing Studies are non-degree, non-credit. Final grades achieved for the School’s courses will not affect your GPA for degree studies at the University of Toronto.
I have a degree from another country. Can your institution do an evaluation of my degree?
Yes. The Comparative Education Service provides assessments of international academic qualifications and compares them to those offered in Canada, which helps employers to better understand our clients’ credentials. Please visit http://learn.utoronto.ca/ces.htm to print out an application and to review the document requirements.
Can I get a student visa if I study at the School of Continuing Studies?
Our full-time English as a Second Language Program is the only course or program offered by the School that may entitle you to qualify for a student visa. Check with the nearest Canadian visa office to make sure you have enough time to get the proper documents, if required. View the Citizenship and Immigration Canada website for more information.