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Next Cohort: Sep 4-Nov 20
Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization’s branding, communications, products and services. If you need to improve your digital marketing management skills – which most marketing professionals, consultants and small business owners do – this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.
What You’ll Learn
- Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
- Use search engine fundamentals for organic and paid search traffic.
- Explore social media marketing, blogging and social networks.
- Reach audiences through content and email marketing.
- Understand web analytics and key performance metrics.
- Grasp the basics of website usability and content management.
Ready to get started?
Next Cohort: Sep 4-Nov 20
Student Reviews (6)
Digital strategy and marketing management certificate
Angelica GarciaToronto • June 3, 2019
Foundations of Digital Strategy and Marketing Management
I enrolled in the digital strategy and marketing management certification with about four years of experience in a traditional marketing role. My instructors were highly qualified and had a lot of industry experience, many even work in management roles...
I enrolled in the digital strategy and marketing management certification with about four years of experience in a traditional marketing role. My instructors were highly qualified and had a lot of industry experience, many even work in management roles and teach at the same time, so the case studies are recent and detailed. I highly recommend this program to anyone who wants to improve their skills in digital marketing and already has some work experience behind them.
Management of enterprise analytics certificate
Bart KhatriToronto • March 14, 2019
Management of Enterprise Data Analytics
Do I have to be a University of Toronto student or alumnus to apply for courses at the School of Continuing Studies?
No. All adults are welcome to apply for courses at the School regardless of prior academic background.
Can I apply the courses I take at the School of Continuing Studies for credit towards a degree program at the University of Toronto?
No. Courses taken at the School of Continuing Studies do not carry University of Toronto degree credit.
Will I gain admission to the University of Toronto if I take courses at the School of Continuing Studies?
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Will the courses I take at the School of Continuing Studies affect my GPA at the University of Toronto?
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I have a degree from another country. Can your institution do an evaluation of my degree?
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Our full-time English as a Second Language Program is the only course or program offered by the School that may entitle you to qualify for a student visa. Check with the nearest Canadian visa office to make sure you have enough time to get the proper documents, if required. View the Citizenship and Immigration Canada website for more information.