Ready to learn more?
Next Cohort: May 6-Jul 22
Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization’s branding, communications, products and services. If you need to improve your digital marketing management skills – which most marketing professionals, consultants and small business owners do – this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.
What You’ll Learn
- Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
- Use search engine fundamentals for organic and paid search traffic.
- Explore social media marketing, blogging and social networks.
- Reach audiences through content and email marketing.
- Understand web analytics and key performance metrics.
- Grasp the basics of website usability and content management.
Ready to get started?
Next Cohort: May 6-Jul 22
Student Reviews (4)
Great intro course
Julia MToronto • February 8, 2019
Foundations of Digital Strategy and Marketing Management
This course isn't enough to get you a job in digital marketing, but it was a really thorough introduction to the digital marketing field. It offered a strong mix of theory and practice and the instructor was truly excellent. Great place to build a port
This course isn't enough to get you a job in digital marketing, but it was a really thorough introduction to the digital marketing field. It offered a strong mix of theory and practice and the instructor was truly excellent. Great place to build a portfolio and learn the basics.
waste of time and money
AnonymousToronto • February 8, 2019
SCS Coding Boot Camp
Glad I found this website because anyone considering UofT's coding bootcamp should keep looking! This is Trilogy education basically renting space at UofT. NO CERTIFICATE WAS GIVEN even though it was advertised. Classrooms were sub-par. Instructors wer
Glad I found this website because anyone considering UofT's coding bootcamp should keep looking! This is Trilogy education basically renting space at UofT. NO CERTIFICATE WAS GIVEN even though it was advertised. Classrooms were sub-par. Instructors weren't even from UofT but from Trilogy education. I have no idea why UofT continues to endorse this program. Don't waste your time and money here.
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