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Next Cohort: Sep 21-Mar 14

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Duration

6 months

Tuition

$3,347

 

Sep 21-Mar 14

Commitment

Part-Time

Delivery

Online

Credential

Certificate

Year Founded

2015

Scholarships

no

The Certificate in Marketing Analytics program equips students with practical experience in using analytics tools to extract actionable insights from data, driving marketing objectives and business growth. This program allows learners to combine their marketing expertise with a strong analytical skill set by teaching them to understand key marketing metrics, KPIs, and analytical tools to evaluate campaign performance. Students will learn to analyze consumer behavior across various marketing channels and leverage these insights to optimize campaigns. The course also covers mastering data models to extract, analyze, and interpret marketing data for strategic decision-making.

Students will explore marketing analytics techniques such as AI tools, data wrangling, and experimentation methodologies to enhance the efficiency and effectiveness of marketing activities. Furthermore, the program introduces marketing analytics models like Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Recency, Frequency, Monetary (RFM) Analysis, and the Growth Matrix to generate actionable insights and foster innovation.

What You’ll Learn

  • Fundamentals of digital marketing analytics.
  • Digital marketing analytics tools and techniques.
  • Advanced digital marketing analytics and applications.

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Next Cohort: Sep 21-Mar 14

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (12)

Write a Review

York University School of Continuing Studies

Very informative course with excellent material!

Amanda Williams

Toronto • December 8, 2023

Graduated From

Certificate in Human Resources Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I enrolled in the Human Resources Management course from York University with course instructor Amina Malik. I thoroughly enjoyed reading the textbook and completing the interactive assignments via the discussion board. Amina was actively involved by p...

I enrolled in the Human Resources Management course from York University with course instructor Amina Malik. I thoroughly enjoyed reading the textbook and completing the interactive assignments via the discussion board. Amina was actively involved by posting comments and providing advice on the boards.

The textbook "Managing Human Resources" authored by Belcourt, M., Bohlander, G., & Snell, S. is very well written and organized. It contains a lot of relevant and up-to-date information, as well as many case studies, an ethics in HRM feature, and other ways to help students learn and apply the material.

I have to be honest in saying that I didn't really enjoy the multimedia presentations as much as the book, but that may be just a personal learning style. The ones that I covered were detailed and well presented.

I would recommend this course to anyone wishing to gain more training and knowledge about Human Resources. It is part of the CPHR program offered here:
https://forward.captus.com/cphr/AP/SitePages/default.aspx

York University School of Continuing Studies

Exceptional classmates

Andrade Fankam

Toronto • August 27, 2021

Graduated From

Post-Graduate Certificate in Advanced Professional Accounting - Full-Time

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I enjoyed the experience at York University. The Director of my program (Advanced Certificate in Accounting) was very knowledgeable and guided me when I had questions regarding my school curriculum. Moreover, staff is always ready to help, teachers are...

I enjoyed the experience at York University. The Director of my program (Advanced Certificate in Accounting) was very knowledgeable and guided me when I had questions regarding my school curriculum. Moreover, staff is always ready to help, teachers are passionate about their jobs. For me, the most rewarding aspect was to meet exceptional classmates with whom I learned a lot. Thanks to #YUSCS!

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