Ready to learn more?
Next Cohort: Jan 25-Apr 5
5 or 10 weeks
Jan 25-Apr 5
Feb 23 - Apr 27 2021
Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.
Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills. The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.
What You’ll Learn
You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.
- Brand Strategy: How to define your brand.
- Social Media: An overview of the various platforms and strategies, both organic and paid.
- E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
- Search Engine Optimization: How to build an SEO strategy.
- Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
- Analytics: How to collect data and make strategic decisions using Google Analytics.
Ready to get started?
Next Cohort: Jan 25-Apr 5
Student Reviews (154)
KanjoToronto • October 6, 2020
Data Analytics Online
I had an interesting experience with BrainStation while completing the Data Analytics course. The cohort was lively and always engaged with the instructors. The instructors themselves were very easy to approach and happy to provide feedback and were bo...
I had an interesting experience with BrainStation while completing the Data Analytics course. The cohort was lively and always engaged with the instructors. The instructors themselves were very easy to approach and happy to provide feedback and were both clearly very excited about their students' learning experience.
As a full-time professional aiming to further my career I have had a lot of experience with online learning and so I feel confident in saying the experience at BrainStation is unique. The program is geared towards getting the best out of the online sessions and making learning and the instructors as accessible as possible with instructors hours outside of the regular class session and a team of instructors who are always looking to help.
In addition, learning at BrainStation is also an opportunity to network with like-minded professionals and the occasional student looking to make a change in their careers. All in all it was definitely a positive experience which I would gladly recommend to friends and family. #BrainStation
Good introduction to user experience design
Caroline BradySeptember 27, 2020
Online User Experience Design
I recently completed 10 week, online live User Experience Design course through Brainstation. Each week of the course included a lecture style introduction to a UX design topic, hands on activities, discussion, and take away work. All of the material r...
I recently completed 10 week, online live User Experience Design course through Brainstation. Each week of the course included a lecture style introduction to a UX design topic, hands on activities, discussion, and take away work. All of the material related directly to our final project, designing an app or website to solve a problem of our choosing. The pace of the course allowed us to cover a lot of material in just a few hours a week. The instructors were incredibly helpful at explaining topics, providing real work examples, and giving feedback on our projects. It was clear that their goal was to help us to create a solid portfolio piece that we were proud of and reflected everything we learned in class. I would recommend this course for anyone who does not have any UX experience and is looking to explore the field.
Do you offer financing for tuition?
Yes we do! We offer different payment options based on the course to make our education as accessible as possible.
Are computers provided?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.
Can I just learn on my own?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!
Who are my teachers?
All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.