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Duration

5 weeks

Tuition

$3,150

  Vancouver

Jul 7-Sep 8

Plus 1 other start dates

Jul 12 - Aug 16 2020

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills. The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Next Cohort: Jul 7-Sep 8

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Student Reviews (103)

BrainStation

Fair

Joy Orande

Toronto • May 22, 2020

Graduated From

User Experience Design Online

Overall:

4 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

2 stars

Good experience, though i wish i knew ahead of time that it was strongly recommended that you would require a partner. Even though we had the option to work independently, we were warned several times that working independently would take a lot. I'm gl...

Good experience, though i wish i knew ahead of time that it was strongly recommended that you would require a partner. Even though we had the option to work independently, we were warned several times that working independently would take a lot. I'm glad i ended up with a great partner, but i want to learn all aspects on my own.

Good pace, Jason K was a great instructor and really knowledgeable, and wants better for the students and goes way into depth.

the course provided good resources and was a light in trying to understand the entire ecosystem of UX.

I've learned a lot that i can apply to my job and moving forward, but that's the issue - i'm not too sure where to go from now. next steps is more online learning but i would like to know what those resources are. And if those resources are free, then why did i pay so much for this course? If those resources aren't free, then it would seem like more of a money grab. My point is, i would like more guidance when it comes to life after the course, and hearing how alumnis have paved their way.

Given the current economic status i believe all i can do for now is work on my own projects. I walked away being more knowledgable about UX design and a wider network of about 10 lovely people. I enjoy the type of people that brain station attracts in terms of people wanting to learn to update skills and focus on their professional development -- nice to know we're all in the same boat of trying to figure out what's next, and if UX is truly right for us.

It was nice being able to learn a new skill during quarantine. now that the course is over i can't believe people have been living with such an abundance of time! Happy to now be a brain station alum and see what others do with our newfound skills. Would recommend this course to others who have an interest in research and efficiency and solving problems.

BrainStation

Best way to get you started in the field

Andre M

Toronto • May 21, 2020

Graduated From

Data Science Course

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

We did it online with a expert that does the same work everyday and at your own pace. The teacher was very knowledgeable and provide real world examples where Data Science brings value

We did it online with a expert that does the same work everyday and at your own pace. The teacher was very knowledgeable and provide real world examples where Data Science brings value

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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