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Next Cohort: Nov 17-Dec 15

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Duration

5 weeks

Tuition

$3,140

  Vancouver

Nov 17-Dec 15

Plus 3 other start dates

Jan 21 - Mar 24 2020

Feb 24 - Mar 25 2020

Mar 1 - Mar 29 2020

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills. The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Next Cohort: Nov 17-Dec 15

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Student Reviews (50)

BrainStation

Data Analytics

Toronto •

Graduated From

Data Analytics

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

The Data Analytics course offered by Brainstation gives the students a comprehensive overview of some of the major tools associated with collecting and cleaning and visualizing data - Excel, SQL, Tableau.

The course was a great learning experie...

The Data Analytics course offered by Brainstation gives the students a comprehensive overview of some of the major tools associated with collecting and cleaning and visualizing data - Excel, SQL, Tableau.

The course was a great learning experience. It was my first time doing an online course, and there is an art to getting the most out of that type of environment. In essence, there is a bit of a curve to knowing how to get the best out of an online course. If you are self-driven, you will succeed.

The concepts were explained slowly and clearly by the course instructor, who was readily available. Sometimes this can be a little fast or a little slow depending on each person in the class, but generally it was at a good pace. The breakout sessions within the classes ran smoothly, and it was easy to connect with classmates.

If you have no experience with Excel, there would be value in doing a course in that platform as a prerequisite, but otherwise, this was understandble by people without any data background.

All-in, the course is highly recommended whether you are a manager learning to better communicate with staff in this field, or someone looking to upgrade their skills and position.

BrainStation

Great for career skill buffing

Toronto •

Graduated From

User Interface Design Online

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

5 stars

I just completed an online 10 week UI/UX Design course. Taking this BrainStation course was probably one of teh best moves I've made for my career development. I was previously working in the UI/UX field as a designer, and realized that I was lacking i...

I just completed an online 10 week UI/UX Design course. Taking this BrainStation course was probably one of teh best moves I've made for my career development. I was previously working in the UI/UX field as a designer, and realized that I was lacking in some areas, specifically process. Although there was a lot of informtaion given in the course that I was previously familiar with, what I did learn has already proven to be tremendously benificial to my career development.

My instructor brought lots of real world, industry examples and experiences to each class and presented the content in an easy to understand, yet thorough manner which made learning and following along easy and enjoyable.

I would highly recommend ths course to anyone looking to switch careers, or mak a lateral move within the industry. It may become a little dry and slow at for designers like myself who were looking more to boost skills than learn from the ground up, but what I did learn will go with me throughout my career development and obtaining the certificate for the course will be a great asset to have as I proceed.

Content 9/10

Instructor 10/10

Course overall 10/10

Very happy I did this, I'll be looking at more BrainStation courses in the future.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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