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Duration

4 days, 5 or 10 weeks

Tuition

$2,500

  Vancouver

Mar 19-Mar 22

Plus 3 other start dates

Apr 6 - May 11 2019

Apr 9 - Jun 11 2019

Jun 18 - Jun 22 2019

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills. The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Next Cohort: Mar 19-Mar 22

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Student Reviews (18)

BrainStation

Practical, Enjoyable, Invaluable

Vancouver •

Graduated From

Product Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I attended the 5-week product management course with BrainStation and had high expectations from all the positive feedback I had heard... and I can honestly say that they far exceeded anything I could have hoped for in the course.

The instructor

I attended the 5-week product management course with BrainStation and had high expectations from all the positive feedback I had heard... and I can honestly say that they far exceeded anything I could have hoped for in the course.

The instructors were industry veterans who had a passion for teaching. They also made every effort to help their lessons apply to students success regarding finding jobs in the field, getting the necessary experience, etc... The curriculum was also exquisite, and it was clear to see that BrainStation believes in constantly improving their courses based on feedback.

Thanks so much for the fantastic education and experience!

BrainStation

Great Product Management course

Toronto •

Graduated From

Product Management

Overall:

4 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

na

I really enjoyed my product management class at Brainstation. It helped to formalize my learnings on digital products. The instructors were awesome, they always made time for questions and provided real-life scenarios to the theory they were teaching.

I really enjoyed my product management class at Brainstation. It helped to formalize my learnings on digital products. The instructors were awesome, they always made time for questions and provided real-life scenarios to the theory they were teaching. The class curriculum was great, there was a formal learning session and hands-on class group activity to apply the learnings to follow. The activities were fun, and I got to work with a network of people from different industries. It was a great experience, and I leant a lot from my instructors and my classmates.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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