Digital Marketing Specialist

The Sprott Shaw College Business Administration Sales & Digital Marketing certificate program equips individuals to:

• Develop strategic marketing plans
• Conduct primary and secondary market research
• Manage various digital marketing channels such as social media
• Evaluate return on investment for various marketing media
• Use Search Engine Optimization and web analytics to improve profitability
• Devise and execute effective sales presentations and negotiation strategies
• Productively use MS Office including Word and Excel
• Communicate effectively using various communication channels

Admission Requirements

• Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
• Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

Note: English level assessment will be required for international students (with a minimum score of 20/40 in language). One year of clerical experience or graduation from a recognized clerical program (letter from employer or certificate/diploma).