Digital Marketing

The Sprott Shaw College Digital Marketing certificate program equips individuals to work in an exciting and innovative field. Graduates can not only manage the marketing activities for a wide range of businesses and organizations, but can also be employed by advertising, digital and public relations agencies.

People planning to work in this competitive field require strong interpersonal, communication and organizational skills. Those who have developed skills in these areas will be better prepared to compete for jobs. With additional experience or training, progression to management positions is possible.

Admission Requirements

• Grade 12 / GED or mature student status.
• Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

What You’ll Learn

• Develop strategic marketing plans
• Conduct primary and secondary market research
• Manage various digital marketing channels such as social media
• Evaluate return on investment for various marketing media
• Use Search Engine Optimization and web analytics to improve profitability
• Devise and execute effective sales presentations and negotiation strategies
• Productively use MS Office including Word and Excel
• Communicate effectively using various communication channels