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Next Cohort: Oct 5-Oct 6

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Duration

1 or 2 days

Tuition

$655

  ,

Oct 5-Oct 6

Plus 1 other start dates

Feb 12 - Feb 12 2027

Commitment

Part-Time

Delivery

Classroom

Year Founded

1848

Scholarships

no

Learn how professional copywriters use strategies and words to win over their readers. Discover proven tools and techniques that will improve your writing’s persuasive power. Fulfill your potential as a copywriter. Whether you’re creating advertisements… brochures… sales letters… press releases… or web content… this comprehensive course will teach you how to write dynamic, compelling copy that produces results.

What You’ll Learn

  • Develop an effective communication strategy.
  • Positioning of your product or service.
  • Develop a unique selling proposition.
  • Distinguishing benefits from features.
  • Unearth creative benefits.
  • Apply the AIDA principle to persuade your readers (Attention-Interest-Desire-Action).
  • Compose attention-grabbing headlines Following — or breaking! — the twelve rules of promotional writing.
  • Write a promotional copy for your website.
  • Understand the eight steps to writing effective brochures.

Ready to get started?

Next Cohort: Oct 5-Oct 6

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (13)

Write a Review

University of Ottawa

Education from a broader perspective

Yash Melieke

August 17, 2026

Graduated From

Master of Education

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

My Master of Education experience at the University of Ottawa gave me a much stronger understanding of how teaching and learning can be adapted to meet different student needs. I especially enjoyed learning about inclusive education, assessment strateg...

My Master of Education experience at the University of Ottawa gave me a much stronger understanding of how teaching and learning can be adapted to meet different student needs. I especially enjoyed learning about inclusive education, assessment strategies, and educational technology. One course explored how technology can be integrated into learning environments, while other assignments challenged me to evaluate teaching practices and think critically about what actually supports student success. The research component also helped me become more confident reading academic studies and applying evidence to educational decisions. Overall, the program gave me practical ideas I could take directly into my professional practice while also encouraging me to look at education from a broader perspective.

University of Ottawa

Questioning assumptions behind established teaching practices

Olusola Thakr

August 17, 2026

Graduated From

Master of Education

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

The MEd gave me the opportunity to explore education in a much more critical and research-focused way. I learned how qualitative research can be used to investigate educational experiences and became more comfortable questioning assumptions behind esta...

The MEd gave me the opportunity to explore education in a much more critical and research-focused way. I learned how qualitative research can be used to investigate educational experiences and became more comfortable questioning assumptions behind established teaching practices. Courses dealing with current issues, inclusion, technology, and educational theory introduced me to perspectives I hadn't considered during my undergraduate studies. I also appreciated being able to tailor my courses to my interests while studying online, which made the program manageable alongside my professional responsibilities.

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