Global Marketing: Fashion and Social Media Program

Blanche MacDonald Centre’s Global Marketing: Fashion and Social Media program gives students a 360-degree view of the fashion world. Trained and mentored by an award-winning faculty of experts, students will discover and explore every angle of the fashion industry. Over twelve life-changing months, students will find their unique creative voice and become fluent in the language of fashion. Students will gain exclusive insider intel and develop the confidence to navigate fashion’s ever evolving terrain.

The business of fashion will become the learner’s expertise and their craft, from wholesaling, retail and e-commerce to marketing and entrepreneurship. Students will have the chance to curate a buying season; organize, direct and style a professional photo shoot; develop branding and social media strategies; and put themself into the high-speed heels of a runway producer. The projects students create become their portfolio, produced to a high industry standard and ready to be brought straight to job interviews and professional events.

Through internships, hands-on workshops, face-to-face encounters with fashion professionals, collaborations with fellow students and the wider fashion community, real life experiences and endless connections in the local and international fashion world, students will be prepared for the electrifying pace of the global marketplace and its relentless demands. Graduates will leave the program with the confidence and expertise needed to present, brand, buy, produce and style Fashion in the professional realm.

What You’ll Learn

• Art and technology.
• Business entrepreneurship.
• Career preparation.
• Costuming for tv and film.
• Digital business applications.
• Digital marketing for fashion.
• Ethical and sustainable fashion.
• Effective communications.
• Fashion awareness.
• Fashion elements.
• Fashion marketing.
• Fashion show production.
• Fashion styling.
• Introduction to manufacturing.
• Fashion wholesaling.
• Public relations and event planning.
• Retail buying.
• Social media.
• Textiles.
• Visual merchandising.