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Next Cohort: Sep 8-Sep 8

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Duration

2 years

Tuition

$15,384

  Toronto

Sep 8-Sep 8

Plus 1 other start dates

Jan 4 - Jan 4 2029

Commitment

Full-Time

Delivery

Hybrid

Credential

Graduate Certificate

Year Founded

1967

Scholarships

yes

Seneca Polytechnic’s Digital Marketing Communications & Analytics program prepares students to succeed in Canada’s fast-evolving digital and marketing communications landscape by blending strategy, creativity, and technical expertise. Designed for international students and professionals, this intensive two-year graduate certificate builds a strong foundation in marketing principles while advancing skills in digital strategy, analytics, content creation, and campaign development. Through hands-on learning, students gain experience using industry-standard tools, including AI-powered software and social media platforms, while strengthening research, presentation, and storytelling capabilities from concept through execution.

With a global perspective and a strong emphasis on sustainability, equity, diversity, and inclusion, the program explores Canadian marketing practices through real-world application. Students apply data, insights, and emerging trends to create integrated marketing communications plans, supported by an industry-partnered capstone project and a mandatory work term. Graduates leave with proven abilities in project management, ethical and professional practice, budgeting, stakeholder collaboration, and cross-cultural communication—equipped to plan, execute, and evaluate impactful campaigns that align with organizational goals in a constantly evolving digital industry.

Admission Requirements

  • Ontario university or college degree, or college diploma or equivalent.

What You’ll Learn

  • Develop integrated digital marketing and communications strategies grounded in research and data insights.
  • Create compelling, channel-specific content for digital, social, and multimedia platforms.
  • Use analytics and performance metrics to evaluate, optimize, and report on campaign success.
  • Apply project management tools and budgeting techniques to execute marketing initiatives.
  • Leverage industry-standard and AI-powered technologies to produce marketing assets.
  • Build persuasive presentations and collaborate effectively with clients and stakeholders.

Ready to get started?

Next Cohort: Sep 8-Sep 8

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Student Reviews (73)

Write a Review

Seneca Polytechnic

Bad experience with Aviation program

Anonymous

Peterborough • September 9, 2025

Graduated From

Honours Bachelor of Aviation Technology

Overall:

1 out of 5

Instructors:

2 stars

Curriculum:

1 stars

Job Assistance:

1 stars

I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. ...

I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. I was not given chance to take TC exam and any other chance to stay in the program though some students have that chance. It was a shock to be removed from the program completely because of one test and without any previous warnings.
I do not recommend this program as you will waste your time and money. Only 30-40% gradute from this program and you will never know when you can be kicked out. Also you will need to move to Peterborough and rent. I lived only one month in the room but because of one year lease we need to pay for the whole year. It is very difficult to find sub-lease and college does not help.
I would recommend to take any flight school instead and not let this program to kill your passion to aviation. They do not value students who can fly.

Seneca Polytechnic

King Campus – Best Experience

Nicole Hanlon

Toronto • April 8, 2025

Graduated From

Workplace Safety & Prevention

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, s...

Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, stop thinking and start applying. This program delivers.

The instructors are experienced professionals who don’t just read off PowerPoint slides—they bring real-world scenarios into the classroom and challenge you to think critically about everything from ergonomics and industrial hygiene to risk management and current legislation. The curriculum strikes the perfect balance between academic rigor and hands-on learning. You won't just study safety—you'll start living it.

The King Campus itself? Beautiful. It’s hard to stress out when you’re surrounded by trails, lakes, and wildlife. The peaceful environment gives your brain the space it needs to absorb some very intense subject matter—because make no mistake, this is a challenging program. But it's also incredibly rewarding.

I came in with a passion for prevention and graduated with the tools, confidence, and certifications needed to make a real impact in the field. The networking opportunities, peer support, and access to industry resources were top-notch. I left feeling ready—not just to land a job, but to change the game in workplace safety.

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