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Next Cohort: Sep 8-Sep 8
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Duration
2 years
Tuition
$15,384
Commitment
Full-Time
Delivery
Hybrid
Credential
Graduate Certificate
Year Founded
1967
Scholarships
yes
Seneca Polytechnic’s Digital Marketing Communications & Analytics program prepares students to succeed in Canada’s fast-evolving digital and marketing communications landscape by blending strategy, creativity, and technical expertise. Designed for international students and professionals, this intensive two-year graduate certificate builds a strong foundation in marketing principles while advancing skills in digital strategy, analytics, content creation, and campaign development. Through hands-on learning, students gain experience using industry-standard tools, including AI-powered software and social media platforms, while strengthening research, presentation, and storytelling capabilities from concept through execution.
With a global perspective and a strong emphasis on sustainability, equity, diversity, and inclusion, the program explores Canadian marketing practices through real-world application. Students apply data, insights, and emerging trends to create integrated marketing communications plans, supported by an industry-partnered capstone project and a mandatory work term. Graduates leave with proven abilities in project management, ethical and professional practice, budgeting, stakeholder collaboration, and cross-cultural communication—equipped to plan, execute, and evaluate impactful campaigns that align with organizational goals in a constantly evolving digital industry.
Admission Requirements
- Ontario university or college degree, or college diploma or equivalent.
What You’ll Learn
- Develop integrated digital marketing and communications strategies grounded in research and data insights.
- Create compelling, channel-specific content for digital, social, and multimedia platforms.
- Use analytics and performance metrics to evaluate, optimize, and report on campaign success.
- Apply project management tools and budgeting techniques to execute marketing initiatives.
- Leverage industry-standard and AI-powered technologies to produce marketing assets.
- Build persuasive presentations and collaborate effectively with clients and stakeholders.
Ready to get started?
Next Cohort: Sep 8-Sep 8
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (73)
I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. ...
Enrolling in the Workplace Safety and Prevention program at Seneca Polytechnic’s King Campus was one of the best decisions I’ve ever made—for both my career and personal growth. If you're even remotely considering a future in health and safety, s...


