Certificate in Business Essentials

This 20-hour, self-paced online program is designed to equip you with the business skills that will improve your performance immediately. Earning this certificate from Canada’s #1 business school is your message to employers that you are ready to be a business leader. To be an effective business leader today you need essential core business skills.

What You’ll Learn

• Analyze industry structure and environmental trends.
• Assess how a firm’s resources and capabilities generate competitive advantage.
• Formulate new strategies under different contexts.
• Explain how firms add value to multiple businesses.
• Implement strategies and organize the firm for success.
• Understand the concepts, analyses and activities that comprise marketing.
• Learn how to communicate marketing analyses in an effective manner using professional formats.
• Understand key drivers of success in sales.
• Learn the basics of how to operate a sales force and key activities used in effective sales management.
• Define the various financial statements and how to utilize and interpret them to evaluate the health of an organization.
• Have a basic understanding of the Time Value of Money concepts and why it is important in business investment decisions.

This program runs continuously, so students can begin the program at any time.