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Next Cohort: Sep 7-Oct 25
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Duration
8 weeks
Tuition
$495
Online
Sep 7-Oct 25
Nov 2 - Dec 20 2021
Jan 11 - Feb 28 2022
Mar 8 - Apr 25 2022
Commitment
Part-Time
Delivery
Online
Year Founded
1966
Scholarships
yes
This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.
What You’ll Learn
- Define foundations of digital marketing and the principles of a successful online strategy
- Compare and contrast traditional marketing channels with emerging digital channels
- Identify digital marketing channels and tactics for different business models
- Review the concepts of marketing and customer interaction in an online environment
Ready to get started?
Next Cohort: Sep 7-Oct 25
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (1)
Quick, affordable, in-depth and taught by professors with experience doing what they teach in the real world. For $575 per course, taking all three Excel courses, 1-3, was an easy decision. Next I'm considering the university's data analytics certific...
