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Next Cohort: Oct 19-Dec 6

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Duration

8 weeks

Tuition

$495

 

Oct 19-Dec 6

Plus 2 other start dates

Jan 4 - Feb 21 2021

May 17 - Jul 4 2021

Commitment

Part-Time

Delivery

Online

Year Founded

1966

Scholarships

yes

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.

What You’ll Learn

  • Define foundations of digital marketing and the principles of a successful online strategy
  • Compare and contrast traditional marketing channels with emerging digital channels
  • Identify digital marketing channels and tactics for different business models
  • Review the concepts of marketing and customer interaction in an online environment

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Next Cohort: Oct 19-Dec 6

  • This field is for validation purposes and should be left unchanged.

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