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Next Cohort: Nov 2-Dec 20

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Duration

8 weeks

Tuition

$495

 

Nov 2-Dec 20

Plus 2 other start dates

Jan 11 - Feb 28 2022

Mar 8 - Apr 25 2022

Commitment

Part-Time

Delivery

Online

Year Founded

1966

Scholarships

yes

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.

What You’ll Learn

  • Define foundations of digital marketing and the principles of a successful online strategy
  • Compare and contrast traditional marketing channels with emerging digital channels
  • Identify digital marketing channels and tactics for different business models
  • Review the concepts of marketing and customer interaction in an online environment

Ready to get started?

Next Cohort: Nov 2-Dec 20

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (1)

University of Calgary

Excel 1-3

Tim K.

Calgary • January 26, 2021

Graduated From

Microsoft Excel Level 1

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

Quick, affordable, in-depth and taught by professors with experience doing what they teach in the real world. For $575 per course, taking all three Excel courses, 1-3, was an easy decision. Next I'm considering the university's data analytics certific...

Quick, affordable, in-depth and taught by professors with experience doing what they teach in the real world. For $575 per course, taking all three Excel courses, 1-3, was an easy decision. Next I'm considering the university's data analytics certificate or diploma.

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