Advertising and Marketing Communications Management (International Students)

Advertising and Marketing Communications Management (International Students) only accepts applications from International Students.

The Advertising and Marketing Communications Management program at Mohawk College prepares graduates with the skills needed to excel in the fast-paced marketing and advertising industry. Graduates can analyze and respond to clients’ advertising goals using core marketing principles, perform market segmentation and consumer behavior analysis, and develop integrated marketing plans. They are skilled at evaluating the effectiveness of campaigns and ensuring compliance with Canadian legislation and industry standards. Graduates also excel in creative problem-solving, project management, and presenting persuasive strategies.

In addition to technical expertise, the program emphasizes essential employability skills. Graduates communicate effectively in written, spoken, and visual formats, solve problems systematically, and manage information using technology. They work well in teams, manage time and resources efficiently, and take responsibility for their actions and decisions. With a focus on professionalism and ethics, Mohawk College graduates are well-equipped to meet the demands of the marketing and advertising industry and contribute meaningfully to any organization.

Admission Requirements

• Ontario Secondary School Diploma or equivalent.

What You’ll Learn

• The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
• Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping, and idea generation techniques.
• Account and project management, strategic media planning and execution.
• How to professionally present materials to real clients.
• An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.