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Next Cohort: Sep 8-Sep 8
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Duration
3 years
Tuition
$8,124
Hamilton
Sep 8-Sep 8
Commitment
Full-Time
Delivery
Hybrid
Credential
Diploma
Year Founded
1966
Scholarships
yes
The Advertising and Marketing Communications Management program at Mohawk College prepares graduates with the skills needed to excel in the fast-paced marketing and advertising industry. Graduates can analyze and respond to clients’ advertising goals using core marketing principles, perform market segmentation and consumer behavior analysis, and develop integrated marketing plans. They are skilled at evaluating the effectiveness of campaigns and ensuring compliance with Canadian legislation and industry standards. Graduates also excel in creative problem-solving, project management, and presenting persuasive strategies.
In addition to technical expertise, the program emphasizes essential employability skills. Graduates communicate effectively in written, spoken, and visual formats, solve problems systematically, and manage information using technology. They work well in teams, manage time and resources efficiently, and take responsibility for their actions and decisions. With a focus on professionalism and ethics, Mohawk College graduates are well-equipped to meet the demands of the marketing and advertising industry and contribute meaningfully to any organization.
Admission Requirements
- Ontario Secondary School Diploma or equivalent.
What You’ll Learn
- The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.
- Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping, and idea generation techniques.
- Account and project management, strategic media planning and execution.
- How to professionally present materials to real clients.
- An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.
Ready to get started?
Next Cohort: Sep 8-Sep 8
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (11)
I recently finished the Applied Artificial Intelligence program at Mohawk College, and it was an excellent experience. The program does a great job blending core AI concepts with hands-on projects, covering everything from data preparation and machine ...
Coming from an international student who graduated around two months ago. I went through the bridging programme at Mohawk and am now studying at Brock University in the Accountancy COOP programme.
PROFESSORS & PEERS
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