Fashion Management

The Fashion Management two-year diploma program will show students how to apply marketing and merchandising strategies to maximize product success in the market. Learners gain a deep understanding of textiles, manufacturing processes, and supply chain dynamics. Students will also develop expertise in managing the value, costing, and quality of apparel. Plus, industry knowledge will be at their fingertips through field education experience, alongside the unique opportunity to manage an on-campus retail store.

This program prepares students with the essential knowledge and skills required to meet the core business needs of today’s Canadian fashion industry. This program is designed to meet the demands of the current Canadian market, with its emphasis on product development, niche markets, and omni-channel retail. Students delve into the full product lifecycle, from conception to retail, learning about development, sourcing, and effective marketing. As students test and problem-solve for quality assurance, they will develop buying, merchandising, and marketing plans. Exploring logistics processes, students will collaborate within a team to manage a retail store.

The Fashion Management program is the only academic program curriculum in Canada identified by the American Apparel and Footwear Association (AAFA) as an affiliate school. This means students benefit from an up-to-date curriculum, connections with the industry, and access to industry research materials exclusively available to members.

The structure of this program gives students the flexibility in their choice of a career path. Student’s will participate in a field education experience which can be in fashion buying, production, distribution, retailing, wholesale, or a related marketing area.

What You’ll Learn

• Visual merchandising.
• World of fashion.
• Introduction to sewing and drafting.
• Fabric science: textiles.
• Basic accounting principles.
• Fabric analysis.
• Retail excellence.
• Fashion merchandising and buying.
• Apparel marketing.
• Adobe illustrator.
• Apparel manufacturing.
• Sales management.
• Product development and costing.
• Fundamentals of management
• Quality assurance and applications.