Digital Marketing: Social Media

Learn how to engage and convert clients and drive business goals in popular social media platforms. Build a diverse set of social media marketing skills that businesses need to stay competitive.

Learn how to set social media marketing goals, identify buyer personas, create targeted content, and choose the right platforms to reach and engage clients on social media. This comprehensive social media skill set will open up work opportunities across a wide range of organizations.

Take the co-op program to get hands-on social media marketing practise in a Canadian business or organization and get Canadian references in a work placement related to social media marketing.

A diploma in Digital Marketing can open careers in many fields, such as Content Strategist, Email Marketers, SEO Specialists and Social Media Managers

What You’ll Learn

• More than 50% of the world’s population uses social media, and the average user spends almost 2.5 hours a day engaging on these platforms – learn how to reach clients where they spend their time!
• Explore a wide range of social media marketing platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Yelp and Pinterest.
• Dive into metrics and analytics to help you choose the right channels for specific target markets, track your success, and develop strategic social media marketing plans.
• Learn how to write for the web and adapt your style and approach for different platforms to make the most impact.