Social Media Marketing

In Humber’s Social Media Marketing course, students gain the foundational skills to manage social media marketing campaigns while learning about current trends and strategies to elevate a business. They will explore popular social media platforms like Instagram, TikTok, LinkedIn, and more, and discover techniques to drive engagement and business growth using unique strategies for each platform.

Whether learners are an aspiring social media content creator or simply want to stay current in the ever-changing world of social media, this course is a great starting point. Students will learn how to develop a social media plan from scratch, from creating a customer persona, to using Canva to produce content, to measuring the results of a campaign through analytics. Taught by an industry professional, students leave this course feeling ready to use social media to help grow their business and their social media community.

This course consists of a live, weekly class, with additional 1-2 hours of self-study required per week. Learners should expect a total of 25-30 hours to successfully complete the course.

Social Media Marketing may be taken independently or as part of the Social Media, Certificate of Completion program.