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Next Cohort: Sep 6-May 6
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Duration
8 months
Tuition
$5,116
Commitment
Full-Time
Delivery
Classroom
Credential
Graduate Certificate
Year Founded
1967
Scholarships
no
With this eight-month graduate certificate program, you will discover a world of opportunity in this multibillion-dollar hospitality industry that is fuelled by the delivery of outstanding service. Learn all you need to know about the business of hospitality and tourism, gain an understanding of key business practices in operations management, revenue management and marketing techniques.
The program will focus on developing your core skills in service design, delivery and experience. You will learn to link service design directly to the consistent delivery of business processes and systems used by organizations across the globe. Throughout the program you will learn from industry leaders and educators while using state-of-the-art labs, business case studies and field work projects to enhance your expertise.
Fieldwork is an integral element of your program, providing a way to integrate classroom learning with real business situations. You’ll benefit from 150 hours in a professional setting. This component is critical to your success and is a requirement to graduate.
As a graduate, you will have the opportunity to pursue an MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute, Switzerland. Once you have completed the Global Hospitality Business Development program at Seneca, you can apply to IMI for one-term (11-week) to complete the MBA program and further progress within your management career in the industry.
What You’ll Learn
- Support operations management by taking into account economic, political, social, global, and intercultural factors that influence the design, development, and implementation of service processes, marketing strategies, customer retention, and sales programs.
- Use qualitative and quantitative metrics to recommend services marketing and sales strategies in a global context.
- Inform financial decision making that complies with jurisdictional practices.
- Recommend strategies to maintain efficient, safe, secure, accessible and healthy hospitality and tourism operations that reduce risk and comply with jurisdictional legislation and legal obligation.
- Support operational initiatives through the implementation of corporate sustainability, corporate social responsibility, and ethics principles.
- Evaluate existing business and marketing programs to generate recommendations for local and global initiatives that support the strategic alignment of the organization’s operational plan.
- Use project management principles, tools, and techniques to define timelines and project deliverables for all members of cross-functional, intercultural, and multidisciplinary teams.
- Support the business function by implementing operation management practices within global settings
- Optimize negotiation frameworks to win support within various organizations across jurisdictions and cultural settings.
- Prepare verbal, written and digital materials to support the management of quality hospitality service delivery across local and global jurisdictions.
Ready to get started?
Next Cohort: Sep 6-May 6
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Student Reviews (6)
I am a full-time student who began the Social Service Worker program online during Covid. There was no warning that these classes would ever be in-person. IT WAS IMMEDIATELY DENIED when I asked for an academic allowance to avoid going in person due to ...
All teachers will tell you at the beginning of your courses that the best way to get a job is through recommendations from them. One teacher told us about all the students that burned him, or spoke up about him, and now "aren't working in the industry"...