Ready to learn more?
Next Cohort: Sep 6-May 6
Sep 6-May 6
Jan 3 - Sep 3 2023
May 1 - Jan 1 2024
With this eight-month graduate certificate program, you will discover a world of opportunity in this multibillion-dollar hospitality industry that is fuelled by the delivery of outstanding service. Learn all you need to know about the business of hospitality and tourism, gain an understanding of key business practices in operations management, revenue management and marketing techniques.
The program will focus on developing your core skills in service design, delivery and experience. You will learn to link service design directly to the consistent delivery of business processes and systems used by organizations across the globe. Throughout the program you will learn from industry leaders and educators while using state-of-the-art labs, business case studies and field work projects to enhance your expertise.
Fieldwork is an integral element of your program, providing a way to integrate classroom learning with real business situations. You’ll benefit from 150 hours in a professional setting. This component is critical to your success and is a requirement to graduate.
As a graduate, you will have the opportunity to pursue an MBA degree in one of the leading Hotel and Tourism Management schools in the world – IMI International Management Institute, Switzerland. Once you have completed the Global Hospitality Business Development program at Seneca, you can apply to IMI for one-term (11-week) to complete the MBA program and further progress within your management career in the industry.
What You’ll Learn
- Support operations management by taking into account economic, political, social, global, and intercultural factors that influence the design, development, and implementation of service processes, marketing strategies, customer retention, and sales programs.
- Use qualitative and quantitative metrics to recommend services marketing and sales strategies in a global context.
- Inform financial decision making that complies with jurisdictional practices.
- Recommend strategies to maintain efficient, safe, secure, accessible and healthy hospitality and tourism operations that reduce risk and comply with jurisdictional legislation and legal obligation.
- Support operational initiatives through the implementation of corporate sustainability, corporate social responsibility, and ethics principles.
- Evaluate existing business and marketing programs to generate recommendations for local and global initiatives that support the strategic alignment of the organization’s operational plan.
- Use project management principles, tools, and techniques to define timelines and project deliverables for all members of cross-functional, intercultural, and multidisciplinary teams.
- Support the business function by implementing operation management practices within global settings
- Optimize negotiation frameworks to win support within various organizations across jurisdictions and cultural settings.
- Prepare verbal, written and digital materials to support the management of quality hospitality service delivery across local and global jurisdictions.
Ready to get started?
Next Cohort: Sep 6-May 6
Student Reviews (6)
I am a full-time student who began the Social Service Worker program online during Covid. There was no warning that these classes would ever be in-person. IT WAS IMMEDIATELY DENIED when I asked for an academic allowance to avoid going in person due to ...
I am a full-time student who began the Social Service Worker program online during Covid. There was no warning that these classes would ever be in-person. IT WAS IMMEDIATELY DENIED when I asked for an academic allowance to avoid going in person due to working full-time and being a single parent. I was given a choice to do transfer credit with another institution (that they would not provide any course code information), fail the courses for not being there, and bring my daughter to class (which I will have to do). Absolutely ridiculous that no accommodation could be made, as I was not asking for anything that was not already in place for two years!! After speaking with a counsellor, academic advisors, and program managers and writing the PRESIDENT of Seneca, I was forced to go to Human Rights!! Do not suggest this school at all!!! And I am an alumnus of 3 other programs!! Save yourselves the aggravation and choose another school.
All teachers will tell you at the beginning of your courses that the best way to get a job is through recommendations from them. One teacher told us about all the students that burned him, or spoke up about him, and now "aren't working in the industry"...
All teachers will tell you at the beginning of your courses that the best way to get a job is through recommendations from them. One teacher told us about all the students that burned him, or spoke up about him, and now "aren't working in the industry".
So if you have any issues with any of the teachers, it almost guarantees silence if you want to work in this industry. Seneca course instructor reviews gave no space for comments about the teacher.
One teacher did not show up for 4.5 out of 14 classes, tells us to watch other classes he has taught, gives no guidance.
Many teachers do not respond to questions outside of class if you need help, messaging 3+ times with the same question.
A few teachers have encouraged stealing from other artists without explaining what that means. Which has led to some questionable behaviors from some students.
Understanding that this is a professional program and that comes with certain issues is ok. But it's also a school, and many teachers leave you to learn through linkedin learning, youtube tutorials, etc.
Spend your thousands somewhere else.