Advertising and Marketing Communications

Sheridan’s 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

What You’ll Learn

• Identify and respond to clients’ advertising and marketing communications objectives by applying principles of marketing and communications.
• Perform a market segmentation analysis, identify the organization’s target market/audience and define the consumer behaviour of each segment.
• Develop an advertising plan and present and defend it persuasively.
• Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
• Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
• Participate in the development of creative solutions to address advertising and marketing communications challenges.
• Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.