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Next Cohort: Jan 3-Dec 20

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Duration

2 years

Tuition

$8,888

  Toronto

Jan 3-Dec 20

Plus 1 other start dates

May 1 - Apr 25 2025

Commitment

Full-Time

Delivery

Classroom

Credential

Diploma

Year Founded

1967

Scholarships

no

Sheridan’s 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

What You’ll Learn

  • Identify and respond to clients’ advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, identify the organization’s target market/audience and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
  • Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.

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Next Cohort: Jan 3-Dec 20

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Student Reviews (2)

Sheridan College

Mobile apps

Anonymous

Toronto • January 24, 2022

Graduated From

Computer Programmer

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

4 stars

I’m in the computer science program at Sheridan college in Oakville. Specifically, I study mobile computing. That means I develop apps for smartphones.

To me, the campus environment is great. The school is known for excellent programs and exc...

I’m in the computer science program at Sheridan college in Oakville. Specifically, I study mobile computing. That means I develop apps for smartphones.

To me, the campus environment is great. The school is known for excellent programs and excellent sports (go Bruins). My program consists of a lot of code writing, collaborating with designers, and trial and error. Our instructors have built apps of their own, which you can download to your phones today. It is great having instructors who actually know what they are talking about.

I knew I wanted to attend Sheridan as soon as I got to the campus tour. The modern design and clean campus made me feel at home and inspired me to work harder on each and every assignment so far. Anyone looking for a great computer science program does not need to look any farther.

Sheridan College

Loved my time at Sheridan

Simon Ward

July 22, 2019

Graduated From

Search Engine Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry profession...

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry professionals who were extremely helpful and approachable. Most of them knew me by my first name.

I'm working at an agency in downtown Toronto right now and loving every second of it. I highly recommend the school and the program.

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