Digital Marketing Certificate

The University of Alberta’s Digital Marketing Certificate program is a fully online, part-time credential designed for professionals seeking a practical and current understanding of digital marketing in today’s rapidly evolving landscape. As digital technology reshapes how businesses and not-for-profits operate and connect with audiences, the program equips learners with essential skills to develop meaningful content, analyze campaign performance, and effectively use both organic and paid digital tactics. Instruction is grounded in real-world application and delivered by industry leaders, ensuring participants gain insight into current tools, strategies, and trends that support business growth and audience engagement.

A defining feature of the program is its applied learning approach, culminating in a capstone project that allows participants to integrate theory, methods, and tools into a real-world digital marketing initiative. Through coursework in digital marketing foundations, analytics and reporting, organic and paid tactics, content marketing, social media strategy, ecommerce, and risk management, learners build a well-rounded skill set aligned with industry needs. The certificate prepares graduates to confidently plan, execute, and evaluate digital marketing initiatives while staying current in a dynamic and competitive digital environment.

Admission Requirements

• High School Diploma or equivalent.

What You’ll Learn

• Understand the digital marketing landscape and its role in business growth.
• Create effective content for digital and social media channels.
• Use analytics and reporting to measure and optimize campaign performance.
• Apply organic and paid digital marketing tactics to reach target audiences.
• Stay current with emerging tools, platforms, and industry trends.
• Plan and execute an integrated digital marketing strategy through a capstone project.