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Duration

12 weeks

Tuition

$795

  ,

Feb 7-Apr 25

Commitment

Part-Time

Delivery

Classroom

Year Founded

1974

Scholarships

no

Search engine marketing (SEM) helps companies know whether and how their marketing dollars are meeting business objectives. This course will teach you how to use SEM to improve business performance and make sure your organization gets in front of today’s online audience. You’ll learn how to incorporate online advertising into an overall digital strategy and how to study best practices for online success. Learn about organic and paid searches, display and social media advertising, web analytics and optimizing SEM budgets.

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Student Reviews (15)

University of Toronto School of Continuing Studies

PMI training

Natalie Blanchard

Toronto • February 1, 2023

Graduated From

Foundations of Project Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I took the foundations and accelerated courses over 1.5 years while working in an ad agency in downtown Toronto. The courses really helped me up my game as I managed work for a cross-functional team. The experience gave me the knowledge and tools to im...

I took the foundations and accelerated courses over 1.5 years while working in an ad agency in downtown Toronto. The courses really helped me up my game as I managed work for a cross-functional team. The experience gave me the knowledge and tools to implement new practices and help everyone get on the same page. We are now more efficient and accountable to clients as a result. I didn't need the PDUs, so people preparing to write exams or maintain certification might want to look at more options than just UofTSCS, but for me it was exactly what I needed.

University of Toronto School of Continuing Studies

Not worth it

Anonymous

June 16, 2021

Graduated From

Data Analytics Bootcamp

Overall:

1 out of 5

Instructors:

5 stars

Curriculum:

1 stars

Job Assistance:

na

This is a very introduvtory level course. Nothing is covered in depth. 90% of interview tedt question topics arent even touched or mentioned in the course. Would not recommend.

This is a very introduvtory level course. Nothing is covered in depth. 90% of interview tedt question topics arent even touched or mentioned in the course. Would not recommend.

FAQ

  • Do I have to be a University of Toronto student or alumnus to apply for courses at the School of Continuing Studies?

    No. All adults are welcome to apply for courses at the School regardless of prior academic background.

  • Can I apply the courses I take at the School of Continuing Studies for credit towards a degree program at the University of Toronto?

    No. Courses taken at the School of Continuing Studies do not carry University of Toronto degree credit.

  • Will I gain admission to the University of Toronto if I take courses at the School of Continuing Studies?

    No. Acceptance into the University of Toronto cannot be attained by completing courses at the School of Continuing Studies. You must apply for admission to degree programs, either through the Office of Admissions and Awards or through the School of Graduate Studies.

  • Do I have to register in a certificate before taking courses?

    You do not have to register in a certificate before enrolling in courses that are requirements in the certificate program. When you have satisfied all certificate requirements in the prescribed time limit, you simply fill out the Certificate Request Form, send it to the School by email, fax or mail, and then wait for the certificate to be mailed to your preferred address. Although it is not necessary to register in a certificate before enrolling in courses, we do recommend that you notify us of your intention to pursue a certificate when you register for your first course. We will be able to track your progress and notify you of any updates or changes to the program.

  • Will the courses I take at the School of Continuing Studies affect my GPA at the University of Toronto?

    All courses taken through the School of Continuing Studies are non-degree, non-credit. Final grades achieved for the School’s courses will not affect your GPA for degree studies at the University of Toronto.

  • I have a degree from another country. Can your institution do an evaluation of my degree?

    Yes. The Comparative Education Service provides assessments of international academic qualifications and compares them to those offered in Canada, which helps employers to better understand our clients’ credentials. Please visit http://learn.utoronto.ca/ces.htm to print out an application and to review the document requirements.

  • Can I get a student visa if I study at the School of Continuing Studies?

    Our full-time English as a Second Language Program is the only course or program offered by the School that may entitle you to qualify for a student visa. Check with the nearest Canadian visa office to make sure you have enough time to get the proper documents, if required. View the Citizenship and Immigration Canada website for more information.

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