Sales Training: Winning with Relationship Selling

In Dale Carnegie Sales Training: Winning with Relationship Selling, students learn how to build productive relationships built on reciprocal trust that comes from established credibility and a mutual understanding of value. These relationships happen when the seller can demonstrate a genuine comprehension of the client’s world—their real needs—based on asking powerful questions and listening skills that identify opportunities and challenges and uncover unknown or unexpressed requirements.

In an environment where the seller can’t always win on price, it’s important to be focused on the real customer’s wants and needs that will ensure mutual success. Dale Carnegie’s proprietary Sales Model and Process is adaptable within any sales culture and fits any salesperson’s style.