Strategic Account Management & Client Development

Creating a key account strategy is critical for business growth. If you manage a business, or deal with high-value customers, this outstanding key account management training program will deliver immediate results by showing you how to protect and grow your key accounts.

How do you defend against competitors and keep profitable customers? Avoid being dropped as a supplier as your customer contact changes or they re-engineer their buying processes. Senior managers and key account management professionals face all of these issues every day and they threaten your profitability. Learn how to protect and grow your key accounts.

What You’ll Learn

• How to create solid account relationships that maximize annual revenue and account retention.
• Develop joint business growth strategies with your key accounts and strong strategic alliances.
• Systematically review your account progress and account strategies.
• Study advanced account development principles that can be applied to any industry.
• How to defend a key account against competitors.
• How to select major growth customers.
• Differentiate yourself by making your customers more profitable.
• Establish the bottom line reasons why your customers buy products and services.
• View your product business as a service-driven business.
• Strategies to target potentially lucrative markets.
• Concentrate your limited resources for the best returns.
• Add real value to your customer’s bottom line.