Event Management

Events can be used to stimulate economies, develop community awareness, increase public involvement, improve quality of life, raise funds and market products. Managing a successful event of any size requires extensive know-how and planning. In Georgian’s Event Management program, students gain the skills and experience to prepare them for an exciting career in a fast-paced industry that relies on client satisfaction. The curriculum, designed by industry professionals, enables students to explore current trends and technologies that drive the industry. Students have an opportunity to gain hands-on experience planning, marketing, executing and evaluating events. By the end of the program, they are equipped with the knowledge, skill, and practical experience to find employment in the event industry.

What You’ll Learn

• Create, plan, and design an event to meet organizational and/or client needs.
• Coordinate event site logistics, and staging, to achieve the event objectives.
• Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
• Coordinate staff, contractors and volunteers to deliver the desired results of an event.
• Manage the financial aspects of an event to meet event objectives.
• Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
• Develop strategies to mitigate risk and liability to ensure the safety and security of participants during an event.
• Conduct oneself in an ethical and professional manner with clients, contractors and participants of events in order to create positive experiences and relationships.
• Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
• Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
• Develop and implement funding mechanisms to support event objectives such as sponsorship programs, fundraising initiatives, and/or grants.
• Engage in ongoing learning for professional and career growth.