Bachelor of Commerce (Marketing) (Honours) (Co-Op)

This four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business. You will learn modern marketing strategy and techniques necessary to thrive within an increasingly fast-paced, digital environment. Marketing involves understanding consumers` needs and wants and then designing a marketing program that interacts with customers, building engagement and even loyalty. Marketers can craft messaging to target audiences and track their responsiveness, which allows them to strategically discover untapped markets and capitalize upon them.

This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.

A combination of case study methodology, co-operative education, team and project-based work provides opportunities to apply your learning in collaboration with industry professionals. In addition, the degree includes hands-on workshops covering topics related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies.

What You’ll Learn

• Work both independently and collaboratively to lead teams in inter- and/or multi-disciplinary and virtual environments to promote effective marketing objectives.
• Interpret, critique and select best practices and approaches in marketing to support a positive brand image, business ethics and sustainability, and business growth in a local, national or international context.
• Formulate and implement marketing techniques using emerging digital technologies to meet businesses` marketing needs.
• Create a detailed customer profile to inform marketing decision-making processes.
• Analyze and evaluate the costs and benefits of marketing, customer acquisition, retention, sales, and service to help businesses make informed decisions.
• Conduct primary and/or secondary research to support marketing activities.
• Formulate and implement data-driven marketing plans using data analytics and other marketing evaluation approaches to support business goals.
• Establish and apply creative and innovative approaches to marketing for local, multi-cultural and international markets to foster business growth and increase profitability.
• Create, justify and implement a marketing plan that is integrated with an organization`s marketing and business strategies in order to ensure that efforts are aligned across departments.
• Communicate, negotiate, and defend ideas to a variety of stakeholders including clients and fellow marketing professionals to debate and execute marketing plans.
• Develop strategies for professional and personal leadership as part of lifelong learning to ensure that marketing recommendations are made on the basis of advancements in technology and best practices.
• Leverage the interdependency of functional business units, including human resources and finance, with marketing to support business objectives and strategy.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.