Generative AI for Marketers Certificate

The Canadian Marketing Association’s Generative AI for Marketers Certificate Course is a must in today’s rapidly changing technological landscape, where it’s more important than ever for marketers to embrace new technologies and learn how to use them for their advantage. This self-paced course will help students explore the world of Generative AI and acquire hands-on experience through practical exercises, while learning how to integrate such strategies in the day-to-day, and to prepare for real-world applications.

This course is comprised of 10 video-based modules, with interactive exercises that are meant to develop the knowledge of AI integrated tools for marketing practices. Students will have the flexibility to complete them within 4 months from their enrolment date. To obtain the certificate, students must complete the module quizzes.

CMA’s certificate program courses are designed to build on the skills and knowledge of marketing practitioners. Individuals must have at least one year of experience in a marketing-related role to take this course. Course participants are encouraged to use a Generative AI tool such as ChatGPT to practice course content.

What You’ll Learn

• Develop a foundational understanding of Generative AI and its relevance in marketing.
• Master advanced prompting techniques for optimized use across the marketing value chain.
• Learn how to use Generative AI for in-depth market analyses and derive actionable insights.
• Create detailed customer personas and journeys using AI-enhanced methodologies.
• Design marketing strategies, channel plans, and creative campaigns.
• Enhance content creation processes, leveraging AI for diverse formats from video scripts to social posts.