Introduction to Canadian Marketing Certificate

The Introduction to Canadian Marketing Certificate Course is designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian marketing. Learners will receive comprehensive training on core concepts that marketers employ to create value for customers and clients. Emphasis is placed on establishing the importance of marketing, and the value it brings to those across any career path. Connections to current global events such as the COVID-19 pandemic are implemented throughout the course to highlight challenges and required adaptations.

The course includes 6 modules which can all be completed at learners own pace within 8 weeks of the start date. Each module includes one quiz assessment. The final assessment will evaluate understanding of content across all modules.

This course is designed with those new to the Canadian marketing industry in mind. There are no pre-requisites to enter this course. All coursework must be completed to receive credit for achievement. Coursework includes 6 module quizzes and a final assessment. Students must achieve a minimum of 50% on the final assessment and an overall grade of 60% to pass the course.

What You’ll Learn

• Explain and demonstrate the value of marketing across multiple industries within the Canadian context.
• Confidently assess, understand, and target the marketplace.
• Understand the process of value creation and communication in addition to pricing concepts and strategies.
• Connect foundational marketing concepts to the global environment and socially responsible marketing.