Event Management

This program will cover a wide overview of the event industry. You’ll participate in defining, understanding and applying the elements involved in planning and staging corporate, social/life cycle, festivals and conferences, and the types of organizations that produce and present them.

By connecting with professors and fellow peers and through the use of independent research, group work, discussions, and experiential work-integrated learning, you’ll examine management practices, including how events are designed, funded, staffed and promoted. You can expect exposure to the planning and development of sustainability, creativity, sales and marketing, and budgeting along with the understanding of volunteer and team building.

Instructors will guide and direct you to real-world learning opportunities, which will require you to reflect on how the experiences connect to course content. During these experiences, you’ll participate in work-integrated learning assignments, projects or experiential learning opportunities.

You’ll graduate with an It’s Your Shift certification, an innovative training and awareness program to prevent sexual harassment and violence.

What You’ll Learn

• Create, plan, and design an event to meet organizational and/or client needs.
• Coordinate event site logistics, and staging, to achieve the event objectives.
• Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
• Coordinate staff, contractors and volunteers to deliver the desired results of an event.
• Manage the financial aspects of an event to meet event objectives.
• Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
• Develop strategies to mitigate risk and liability to ensure the safety and security of participants during an event.
• Conduct oneself in an ethical and professional manner with clients, contractors and participants of events in order to create positive experiences and relationships.
• Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
• Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
• Develop and implement funding mechanisms to support event objectives such as sponsorship programs, fundraising initiatives, and/or grants.
• Engage in ongoing learning for professional and career growth.