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Duration

12 months

Tuition

$4,492

  Toronto

Jan 6-Jan 6

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1967

Scholarships

no

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40 per cent of teaching delivered online. In the final semester, students work on a capstone project.

What You’ll Learn 

  • Social media marketing
  • Mobile marketing
  • Search marketing
  • Content marketing
  • Owned media marketing
  • Paid media marketing and marketing analytics

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

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Next Cohort: Jan 6-Jan 6

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Student Reviews (13)

Write a Review

George Brown

Amazing college

Priyanka Mehta

Etobicoke • September 17, 2024

Graduated From

Machine Learning 1

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

3 stars

Superb

Superb

George Brown

My experience at George Brown College

Anonymous

Toronto • September 17, 2024

Graduated From

Information Systems Business Analysis Program

Overall:

3 out of 5

Instructors:

2 stars

Curriculum:

3 stars

Job Assistance:

1 stars

I enrolled in the Analytics for Business Decision Making course at George Brown College in 2021, hoping to gain the skills necessary to thrive in the rapidly growing field of data analytics. While the course provided a foundational understanding of dat...

I enrolled in the Analytics for Business Decision Making course at George Brown College in 2021, hoping to gain the skills necessary to thrive in the rapidly growing field of data analytics. While the course provided a foundational understanding of data analysis and business decision-making, I found the content to be somewhat lacking in depth and relevance to the current job market.

The course covered basic concepts in data analytics, including data processing, statistical analysis, and data visualization. It also introduced tools like Excel and SQL, which are essential for any data analyst. However, the curriculum felt outdated and did not delve deeply into more advanced and industry-relevant tools and techniques such as Python, R, or machine learning algorithms, which are highly sought after by employers today.

While there were some hands-on projects, they were often simplistic and did not simulate real-world business problems effectively. The lack of exposure to complex, real-life datasets and scenarios meant that the practical skills gained were not useful at all.

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