Ready to learn more?
Next Cohort: Oct 5-Oct 6
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Duration
1 or 2 days
Tuition
$655
Commitment
Part-Time
Delivery
Classroom
Year Founded
1848
Scholarships
no
Learn how professional copywriters use strategies and words to win over their readers. Discover proven tools and techniques that will improve your writing’s persuasive power. Fulfill your potential as a copywriter. Whether you’re creating advertisements… brochures… sales letters… press releases… or web content… this comprehensive course will teach you how to write dynamic, compelling copy that produces results.
What You’ll Learn
- Develop an effective communication strategy.
- Positioning of your product or service.
- Develop a unique selling proposition.
- Distinguishing benefits from features.
- Unearth creative benefits.
- Apply the AIDA principle to persuade your readers (Attention-Interest-Desire-Action).
- Compose attention-grabbing headlines Following — or breaking! — the twelve rules of promotional writing.
- Write a promotional copy for your website.
- Understand the eight steps to writing effective brochures.
Ready to get started?
Next Cohort: Oct 5-Oct 6
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (10)
This program had a good balance of theory and practical work. We did programming, embedded systems, networking — a bit of everything without it being too shallow. Group projects were a lot, and some courses were tougher than others, but the small-cla...
UOttawa’s Computer Engineering Tech (Computing Science) was a solid mix of hands-on tech and real coding. You spend a lot of time building stuff — circuits, systems, apps — and the labs actually matter, not just slides in a classroom. The profs a...
