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Duration

6 months

Tuition

$2,307

  Toronto

Sep 20-Apr 10

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2015

Scholarships

yes

The audiences you need to reach with your digital marketing message are more savvy than ever. No longer satisfied with hearing from you in traditional ways, they have touchpoints with you across countless media channels—many of them highly personalized to their tastes and content preferences. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content has become an integral skill demanded of anyone working in digital marketing. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

Created in collaboration with industry leaders, the 3 course Certificate in Digital Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and graduate with a portfolio of project work, which you can use to land your next job.

What You’ll Learn 

  • Content marketing strategy
  • Managing risk
  • Editorial planning
  • Copywriting for web
  • Content curation
  • Content mining
  • Consumer research
  • Digital storytelling
  • SEO (Search Engine Optimization)
  • Influencer marketing

Ready to get started?

Next Cohort: Sep 20-Apr 10

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Student Reviews (4)

York University School of Continuing Studies

Fundamentals and Advanced cybersecurity

Lisa MC

Toronto • January 20, 2021

Graduated From

Certificate in Cyber Security Fundamentals

Overall:

4 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

3 stars

Diverse class and great teachers with industry experience who are in your corner and want you to succeed! I took the fundamentals and advanced certificates which are six months each. There's a new short intensive program. It's more expensive, I think $...

Diverse class and great teachers with industry experience who are in your corner and want you to succeed! I took the fundamentals and advanced certificates which are six months each. There's a new short intensive program. It's more expensive, I think $15,000, but I would recommend that if you want to qualify for global certifications ICS2, CISSP, etc.

York University School of Continuing Studies

Not worth the $$

Anonymous

Toronto • December 12, 2020

Graduated From

Certificate in Full-Stack Web Development

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

1 stars

Job Assistance:

1 stars

This is money-grab for university. Totally unacceptable to make students pay $9600 for crappy and poor program coming from a recognized Canadian university.

I took the program in Jan and this is the worst program I ever took. Out of five instru...

This is money-grab for university. Totally unacceptable to make students pay $9600 for crappy and poor program coming from a recognized Canadian university.

I took the program in Jan and this is the worst program I ever took. Out of five instructors, only one truly provided a good teacher (1020, 1040). The rest are very poor instructors that are mainly just slide readers and give template assignments. They will dump you with lots of languages/database/concepts (as per marketing) but never truly explain and make you understand enough to execute and some tools are not even industry standards. The course doesn't enable you to be a junior developer, more like template filler for coding and copy pasting from stack flow or other resources. The database instructor didn't even review my finals and graded me as he didn't even accept my git invite. The capstone is a joke - it isn't real life, when companies themselves are start ups who doesn't know what they are doing.

Overall, the course is poorly executed and doesn't enable future developers. Mostly, you google or youtube and try to do it yourself. The slides are useless. It is copy pasting from W3 school. they did reference it though..

Their expectations is that they give you 8 hours of class, and expect you to self-learn for the entire program.

Lastly, this unethical of university and program manager, where students coming from different backgrounds are hoping to get real learning and training to equip them for jobs and ensure they are able to start new job and career. The stamp of certification on LinkedIn may get some traction, the student when hired will not be able to deliver and perform.

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