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Duration

6 months

Tuition

$2,307

  Toronto

Sep 20-Apr 10

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2015

Scholarships

yes

The audiences you need to reach with your digital marketing message are more savvy than ever. No longer satisfied with hearing from you in traditional ways, they have touchpoints with you across countless media channels—many of them highly personalized to their tastes and content preferences. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content has become an integral skill demanded of anyone working in digital marketing. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

Created in collaboration with industry leaders, the 3 course Certificate in Digital Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and graduate with a portfolio of project work, which you can use to land your next job.

What You’ll Learn 

  • Content marketing strategy
  • Managing risk
  • Editorial planning
  • Copywriting for web
  • Content curation
  • Content mining
  • Consumer research
  • Digital storytelling
  • SEO (Search Engine Optimization)
  • Influencer marketing

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Next Cohort: Sep 20-Apr 10

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Student Reviews (6)

York University School of Continuing Studies

Extremely disappointing experience

Anonymous

April 18, 2021

Graduated From

Certificate in Full-Stack Web Development

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

1 stars

Job Assistance:

1 stars

This has been by far the most horrible and disappointing experience. A $10 course on Udemy will teach you far more than this course. If you are really motivated to change your career, this certificate is NOT the right platform. This is nothing but a mo...

This has been by far the most horrible and disappointing experience. A $10 course on Udemy will teach you far more than this course. If you are really motivated to change your career, this certificate is NOT the right platform. This is nothing but a money-grab for the university. 80% of the course was just one slide after another. Out of five just one teacher (1020) made an effort and provided a decent education. Towards the end The Capstone project experience was pretty bad as well. It was conducted very unprofessionally.

So far I've had few interviews and as long as you can crack the coding challenge and have couple of projects on GIT under your belt, no one gives a crap about whether you have this so called certificate from the university.

York University School of Continuing Studies

Online Certificate Business Administration

Anonymous

April 7, 2021

Graduated From

Certificate in Business Administration

Overall:

2 out of 5

Instructors:

3 stars

Curriculum:

3 stars

Job Assistance:

na

I'm on course 2 of 5. I opted for this offering as it was relatively quick, and I needed online.

You will do best in this certificate if you are good at learning by reading. It is very light on lectures so far, and very heavy on reading (either...

I'm on course 2 of 5. I opted for this offering as it was relatively quick, and I needed online.

You will do best in this certificate if you are good at learning by reading. It is very light on lectures so far, and very heavy on reading (either online texts or paper options). It is also rather automated, so most of the human interaction is with your fellow classmates. The purpose of the instructors appears to be to record brief podcasts (8-30 minutes per week) that can be used over and over until they need to be updated. The instructors also give credibility to the courses by displaying their backgrounds in the field. Likely they may even do marking.

One great way of bonding with your fellow classmates is to complain about the learning platform, Moodle, but we do so in external channels (such as Discord, WhatsApp, email) as those are faster than using the Forum and you can swear to your hearts content.

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