Certificate in Content Marketing

The audiences you need to reach with your digital marketing message are more savvy than ever. No longer satisfied with hearing from you in traditional ways, they have touchpoints with you across countless media channels—many of them highly personalized to their tastes and content preferences. Knowing how and where to engage your audience with a consistent stream of relevant, persuasive content has become an integral skill demanded of anyone working in digital marketing. The high level of specialization required to do this effectively is the reason employers struggle to find qualified content marketing experts.

Created in collaboration with industry leaders, the 3 course Certificate in Digital Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and graduate with a portfolio of project work, which you can use to land your next job.

What You’ll Learn 

• Content marketing strategy
• Managing risk
• Editorial planning
• Copywriting for web
• Content curation
• Content mining
• Consumer research
• Digital storytelling
• SEO (Search Engine Optimization)
• Influencer marketing