Product Management

Got a product idea? This part-time Product Management course will teach you what it means to be a Product Manager, and how to work with technical teams to successfully bring a product idea to life while managing Stakeholder relations. If you’re looking to learn more about tech or want to get into the industry, Product Management is a great option as it involves the intersection of design, technology, and business.

Brainstation will cover everything from modelling a market opportunity to driving the product development process with an engineering and design team, all in a simulation environment in which you get to design your own product proposal and forecast financial success.

By the end of the course, students will gain the tools required to rigorously evaluate and develop a product idea, and the frameworks upon which to make the quick decisions required for product success, in both software technology startup environments and for large enterprise initiatives.

What You’ll Learn

• Assessing the Market: Find great product opportunities.
• Develop a Business Case: Learn how to showcase the merits of your product idea to Stakeholders.
• Customer and User Validation: Take your findings and integrate them into your product design.
• User Personas: Decide who your product caters to using best-practices like journey mapping.
• Agile & Lean: Learn how to use these principles and introduce them to your team.
• Product Design: Learn to create a prototype to take your concept and turn it into a reality.