The Bachelor of Communications Management (Co-op)

Conestoga’s Bachelor of Communications Management (Honours) degree is the first of its kind in Canada, blending the best of a Business degree with the best of a Communications degree. It is built on the solid foundation of its predecessor program, the Bachelor of Public Relations. This robust business degree meets strong marketplace demand for professional communicators with business acumen.

Communications management is the systematic planning, implementation, and oversight of communications channels and efforts in support of the reputation and relationships between an organization and its stakeholders. Communication specialists work in social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising, and other specialized communications functions. This profession demands strong written, verbal, and digital communication skills, strategic thinking, and the ability to understand and respond to the complex issues facing an organization.

In this program, students will complete two paid four-month co-op terms to apply their academic learning to the workplace. Students will also engage in numerous experiential courses and assignments throughout their degree including planning a fundraising event, participating in a real-client student agency, and completing an applied capstone project for a real client. Students will be encouraged to join one of several professional organizations during the degree program and engage in community volunteerism and program-supported corporate social responsibility initiatives to build their portfolios and enrich their learning.

What You’ll Learn

• Develop professional communication strategies aligned with organizational objectives through research and stakeholder analysis to achieve measurable communication outcomes.
• Select effective tactics, tools, and resources to execute strategic communications.
• Write and edit clear, creative content tailored to diverse communication contexts to reflect standards of professional writing.
• Present impactful messages through visual design and digital technologies to engage targeted stakeholders.
• Examine historical evolution, theories, current trends, emerging issues, and global best practices in communications to maintain professional currency.