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Duration

4 years

Tuition

$24,876

  Kitchener-Waterloo

Sep 3-Apr 28

Commitment

Full-Time

Delivery

Classroom

Credential

Degree

Year Founded

1967

Scholarships

yes

Conestoga’s Bachelor of Communications Management (Honours) degree is the first of its kind in Canada, blending the best of a Business degree with the best of a Communications degree. It is built on the solid foundation of its predecessor program, the Bachelor of Public Relations. This robust business degree meets strong marketplace demand for professional communicators with business acumen.

Communications management is the systematic planning, implementation, and oversight of communications channels and efforts in support of the reputation and relationships between an organization and its stakeholders. Communication specialists work in social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising, and other specialized communications functions. This profession demands strong written, verbal, and digital communication skills, strategic thinking, and the ability to understand and respond to the complex issues facing an organization.

In this program, students will complete two paid four-month co-op terms to apply their academic learning to the workplace. Students will also engage in numerous experiential courses and assignments throughout their degree including planning a fundraising event, participating in a real-client student agency, and completing an applied capstone project for a real client. Students will be encouraged to join one of several professional organizations during the degree program and engage in community volunteerism and program-supported corporate social responsibility initiatives to build their portfolios and enrich their learning.

What You’ll Learn

  • Develop professional communication strategies aligned with organizational objectives through research and stakeholder analysis to achieve measurable communication outcomes.
  • Select effective tactics, tools, and resources to execute strategic communications.
  • Write and edit clear, creative content tailored to diverse communication contexts to reflect standards of professional writing.
  • Present impactful messages through visual design and digital technologies to engage targeted stakeholders.
  • Examine historical evolution, theories, current trends, emerging issues, and global best practices in communications to maintain professional currency.

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Student Reviews (17)

Write a Review

Conestoga College

Internationally Educated Nurses

Jaspreet

Guelph • December 11, 2023

Graduated From

Enhanced Practice for Internationally Educated Nurses

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I was trained in India and began my nursing career in Canada as a PSW. The program at Conestoga for internationally educated nurses helped me get my license as registered nurse in Canada before I moved on to get my master's in nursing. I then trained ...

I was trained in India and began my nursing career in Canada as a PSW. The program at Conestoga for internationally educated nurses helped me get my license as registered nurse in Canada before I moved on to get my master's in nursing. I then trained to be a nurse practitioner.

The program covers the basics of nursing in Canada and advanced subjects like cardiac nursing and how to interpret ECGs, which normally is not offered as a separate course.

The teachers are great and you get to learn from people with different backgrounds in differ clinical areas. Canadian nurses have a bigger scope than nurses in any other country. Learning about these areas plus getting a clinical placement was a huge advantage. The program also supported me as a I managed family and getting used to living in Canada.

Conestoga College

Experience at Conestoga College

Jessie

Kitchener-Waterloo • November 20, 2023

Graduated From

Strategic Marketing Communications

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

5 stars

So far, my course at Conestoga has given me a new professional perspective with a practical curriculum and professors with market experience, where we can practice everything we learned in class in our assignments and the job market.

So far, my course at Conestoga has given me a new professional perspective with a practical curriculum and professors with market experience, where we can practice everything we learned in class in our assignments and the job market.

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