Professional Writing – Communications

The Professional Writing – Communications program will prepare students to work as a versatile communications professional. This graduate certificate program will combine assessing audience needs and delivering thoughtful and relevant content with effective project management techniques as they develop the skills to write and produce copy for a variety of professional settings and styles.

What You’ll Learn

• Evaluate the effect of technology and emerging media on contemporary storytelling.
• Collaborate with communicators, clients, and subject matter experts to produce mutually acceptable content.
• Plan, create, and edit business and technical content that aligns with client, project, structure, and strategy requirements.
• Design and create complex visual aids, presentations, and layouts for print and virtual platforms.
• Design and develop innovative communication methods to create audience-appropriate content
• Manage the execution of a communications project using effective leadership skills and project management tools and techniques.
• Develop and maintain a professional portfolio and materials to market and promote services.
• Assess the effectiveness of communications strategies in relation to audience’s needs and industry standards.

Additional ancillary fees for career services, health and counselling, athletics, student ID cards, and more may apply.