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Next Cohort: May 1-Jul 17
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Duration
12 weeks
Tuition
$769
Classroom, Live Online
May 1-Jul 17
May 6 - Jul 28 2024
May 23 - Aug 28 2024
Sep 9 - Dec 1 2024
Commitment
Part-Time
Delivery
Classroom
Year Founded
1974
Scholarships
no
Learn how to write for the booming world of content marketing! These days, most organizations are producing a steady stream of content to help promote their brand and offerings, which is why writing for these projects is such an in-demand skill. This course teaches you the insights and techniques you need to write effective website pages, blogs, social media posts, articles, videos, ebooks, white papers and more. This is a hands-on course with plenty of real-world examples and assignments that reflect today’s content marketing world. It’s taught by an experienced expert and you’ll receive practical feedback on your work.
What You’ll Learn
- Learn the basics of content marketing
- Master writing that engages an online audience.
- Know how to write effectively for websites, blogs, social media, online articles and videos.
- Understand how to research and integrate SEO keywords into your web copy.
- Boost your ability to write clear and engaging web copy that consistently gets good results.
Ready to get started?
Next Cohort: May 1-Jul 17
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (15)
I took the foundations and accelerated courses over 1.5 years while working in an ad agency in downtown Toronto. The courses really helped me up my game as I managed work for a cross-functional team. The experience gave me the knowledge and tools to im...
This is a very introduvtory level course. Nothing is covered in depth. 90% of interview tedt question topics arent even touched or mentioned in the course. Would not recommend.
FAQ
Do I have to be a University of Toronto student or alumnus to apply for courses at the School of Continuing Studies?
No. All adults are welcome to apply for courses at the School regardless of prior academic background.
Can I apply the courses I take at the School of Continuing Studies for credit towards a degree program at the University of Toronto?
No. Courses taken at the School of Continuing Studies do not carry University of Toronto degree credit.
Will I gain admission to the University of Toronto if I take courses at the School of Continuing Studies?
No. Acceptance into the University of Toronto cannot be attained by completing courses at the School of Continuing Studies. You must apply for admission to degree programs, either through the Office of Admissions and Awards or through the School of Graduate Studies.
Do I have to register in a certificate before taking courses?
You do not have to register in a certificate before enrolling in courses that are requirements in the certificate program. When you have satisfied all certificate requirements in the prescribed time limit, you simply fill out the Certificate Request Form, send it to the School by email, fax or mail, and then wait for the certificate to be mailed to your preferred address. Although it is not necessary to register in a certificate before enrolling in courses, we do recommend that you notify us of your intention to pursue a certificate when you register for your first course. We will be able to track your progress and notify you of any updates or changes to the program.
Will the courses I take at the School of Continuing Studies affect my GPA at the University of Toronto?
All courses taken through the School of Continuing Studies are non-degree, non-credit. Final grades achieved for the School’s courses will not affect your GPA for degree studies at the University of Toronto.
I have a degree from another country. Can your institution do an evaluation of my degree?
Yes. The Comparative Education Service provides assessments of international academic qualifications and compares them to those offered in Canada, which helps employers to better understand our clients’ credentials. Please visit http://learn.utoronto.ca/ces.htm to print out an application and to review the document requirements.
Can I get a student visa if I study at the School of Continuing Studies?
Our full-time English as a Second Language Program is the only course or program offered by the School that may entitle you to qualify for a student visa. Check with the nearest Canadian visa office to make sure you have enough time to get the proper documents, if required. View the Citizenship and Immigration Canada website for more information.
